Individuals who stream/download TV, series or movies weekly in Denmark 2018, by age

Which age group streams or downloads video content the most in Denmark? According to a survey from 2018, younger people used this medium more often than older ones. 53 percent of 15 to 25-year-olds, as well as of 26 to 35-year-olds stated to have streamed or downloaded TV content, series and movies on a weekly basis. By contrast, only 21 percent of respondents aged 56 years and older answered to do so.

Traditional TV vs. streaming services

Viewing traditional television is still more popular in Denmark than streaming videos. A survey from the first half of 2018 found that over 20 percent of Danish respondents watched TV three hours and more. In comparison, only ten percent of individuals interviewed stated to stream movies, series, and video clips this frequency. Even more than a third of people did not use these online services, while just 20 percent did not watch traditional TV.

Netflix is the most popular SVoD service in Denmark

Netflix is by far the most popular subscription video on demand service (SVoD) in Denmark. As of December 2017, roughly 868 thousand people from the country subscribed to this streaming service. TV2 Play and ViaPlay had the second and third highest amount of subscriptions. The latter are streaming services that provide television content online.

Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age

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Source

In cooperation with
AudienceProject
Release date

January 2019

Region

Denmark

Survey time period

November 12 to November 28, 2018

Number of respondents

more than 16,000 respondents*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* refers to US, UK, Germany and Nordics.

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Statistics on "Media usage in Denmark"

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