In 2020, the average daily television reach amounted to 56 percent in Denmark. Generally, the TV reach in the Scandinavian country declined in the past ten years. By comparison, television reached 75 percent of the Danish population in 2010.
Average daily TV reach in Denmark from 2009 to 2020
Figures for 2017 on are not directly comparable to before due to change of method and universe:
Universe 2007 to 2016: TV households, calculated as live + VOSDAL (Viewed On Same Day As Live);
Universe 2017 onwards: all households, calculated as live + VOSDAL (Viewed On Same Day As Live) + TS (Time Shifted).
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NORDICOM. (February 17, 2021). Average daily TV reach in Denmark from 2009 to 2020 [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/582824/average-daily-tv-reach-in-denmark/
NORDICOM. "Average daily TV reach in Denmark from 2009 to 2020." Chart. February 17, 2021. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/582824/average-daily-tv-reach-in-denmark/
NORDICOM. (2021). Average daily TV reach in Denmark from 2009 to 2020. Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/582824/average-daily-tv-reach-in-denmark/
NORDICOM. "Average Daily Tv Reach in Denmark from 2009 to 2020." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/582824/average-daily-tv-reach-in-denmark/
NORDICOM, Average daily TV reach in Denmark from 2009 to 2020 Statista, https://www.statista.com/statistics/582824/average-daily-tv-reach-in-denmark/ (last visited December 06, 2024)
Average daily TV reach in Denmark from 2009 to 2020 [Graph], NORDICOM, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/582824/average-daily-tv-reach-in-denmark/
