The public television station TV 2 ranked highest among TV stations in Denmark, with an audience market share of 24.8 percent among TV viewers aged 3 years and older. Although the TV station is owned by the public television broadcaster TV 2 Danmark A/S, it is funded by advertising and subscription sales. Thus, the company generated ad revenues of roughly 1.26 billion Danish kroner and subscription revenues of over 1.5 billion Danish kroner as of 2018.

In second place among Danish TV channels came DR1 with an audience share of 23.8 percent that year - also a public television station. It is the flagship of the Danish Broadcasting Corporation which is funded by license fees. In 2018, Danes had to pay a TV and radio license fee of 1,683.69 Danish kroner to the public service broadcaster.