Sports Direct group revenue 2010-2019

Sports Direct has garnered a lot of media attention in recent times, mainly due to its CEO Mike Ashley’s dedicated attempts to buy out struggling high street brands. Originally a sports goods retailer, Sports Direct acts as the parent company to many other retail brands such as Jack Wills and the department House of Fraser, and has shares in French Connection UK.

Expanding physical presence

In an atmosphere where a lot of British high street retailers are struggling with poor sales performance and threatened with closures, Sports Direct seems to be doing relatively well. Over the four-year period since 2016, the company consistently expanded its retail space and now possess 5.6 million square feet across all its affiliate brands.

House of Fraser under Sports Direct

Sports Direct acquired House of Fraser in August 2018, after the department store entered administration. Since then, the first financial figures under the control of Sports Direct came in in April 2019, when House of Fraser reported a revenue of 330.6 million British pounds. Over the years, House of Fraser had demonstrated fluctuating profit figures.

Group revenue of Sports Direct in Europe from fiscal year 2010 to 2019

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Release date

August 2019


Europe, United Kingdom

Survey time period

Fiscal year 2010 to 2019*

Supplementary notes

* Fiscal year ends on the last Sunday in April of the respective year.
Figures for years prior to 2017 were provided in previous annual reports by the source.

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Statistics on "Sporting goods in the United Kingdom (UK)"

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