Leading sports clothing brands in Great Britain 2018, by number of users

This statistic shows a ranking of the most popular sports clothing in Great Britain in 2018. In 2018, an estimated 6.2 million people bought Adidas clothing in the last 12 months. By far the biggest brands are Adidas and Nike.
The market value in the apparel and footwear market in the United Kingdom has increased steadily since 2015. It is expected to increase to 66.6 billion euros by 2020.

As well as enjoying success in the United Kingdom's sports clothing market, 2018 marked an extremely positive year for the Adidas footwear division. Worldwide sales of Adidas footwear resulted in a sales value of 12.8 billion euros.

Globally, the sports apparel market generates well over 150 billion U.S dollars in revenue. This figure is expected to reach 220 billion U.S dollars by 2024.

Sports clothing brands ranked by number of consumers in Great Britain in 2018

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Release date

June 2019


United Kingdom (Great Britain)

Survey time period


Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Consumers who bought sports clothing clothes in the last 12 months.

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Statistics on "Sports clothing and equipment consumption in the UK (Kantar Media TGI)"

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