In-store mobile usage of smartphone users in Japan as of October 2014

Japan: in-store smartphone shopping activities 2014 This statistic presents the in-store mobile usage of smartphone users in Japan as of October 2014. During the survey period, it was found that 41 percent of smartphone users relied on their mobile device to compare prices in-store.
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Share of respondents
Compare prices41%
Read product details25%
Read reviews and feedback22%
Search for specific products and possible alternatives to those products14%
Check in-stock status at another store or on retailer's website14%
Search for a different online seller13%
Scan a QR code12%
Place an order to be shipped to you9%
Call, email, or text friends and/or family to request feedback on a product7%
Upload a picture of a product5%
None of the above37%
Share of respondents
Compare prices41%
Read product details25%
Read reviews and feedback22%
Search for specific products and possible alternatives to those products14%
Check in-stock status at another store or on retailer's website14%
Search for a different online seller13%
Scan a QR code12%
Place an order to be shipped to you9%
Call, email, or text friends and/or family to request feedback on a product7%
Upload a picture of a product5%
None of the above37%
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Description

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This statistic presents the in-store mobile usage of smartphone users in Japan as of October 2014. During the survey period, it was found that 41 percent of smartphone users relied on their mobile device to compare prices in-store.
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Release date
March 2015
Region
Japan
Survey time period
August to October 2014
Number of respondents
500 respondents
Special properties
Smartphone users
Method of interview
Online survey
Supplementary notes
When shopping in retail stores, how do you use your smartphone? Please select all that apply.
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