Asia: in-store smartphone shopping activities 2014

This statistic presents the in-store mobile usage of smartphone users in Asia as of October 2014. During the survey period, it was found that 52 percent of smartphone users relied on their mobile device to compare prices in-store.

In-store mobile usage of smartphone users in Asia as of October 2014

Share of respondents
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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

3,899 respondents

Special properties

Smartphone users

Method of interview

Online survey

Supplementary notes

China n = 979; Hong Kong n = 769; Japan n = 500; Singapore n = 753; South Korea n = 898
When shopping in retail stores, how do you use your smartphone? Please select all that apply

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