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Perfume and eau de toilette for women usage in France 2014-2019, by user type

This statistic gives an overview of the number of people using perfume and eau de toilette for women in France from 2014 to 2019, by user type. It reveals that an estimated 3.4 million people in France were heavy perfume and eau de toilette users in 2019.

Number of people using perfume and eau de toilette for women in France from 2014 to 2019, by user type

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Source

Release date

June 2020

Region

France

Survey time period

2014 to 2019

Number of respondents

15,359*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed perfume and eau de toilette "more than once a day."
- Medium users consumed perfume and eau de toilette "once a day."
- Light users consumed perfume and eau de toilette "two or three times a week" to "once a month or less."

Figures estimated by the source on the basis of survey responses.
* Number of respondents: n (2014) = 15,208: n (2015) = 15,595; n (2016) = 15,355; n (2017) = 15,038; n (2018) = 15,234; n(2019) =15,359

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Statistics on "Fragrance consumption in France (Kantar Media TGI)"

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