Social casino revenue worldwide – additional information
The combination of the reach afforded by multiple platforms and the removal of real money winnings from traditional casino games resulted in the growth of social casino into a multi-billion dollar market in recent years. In 2015, social casino revenues were expected to reach 3.4 billion U.S. dollars, up from a 2.2 billion U.S. dollar market size in 2013. As of 2016, North America remained the biggest social casino market of all regions, reaching nearly 1.7 billion U.S. dollars with Asia and Europe in second and third. Latin America, although at a far distance from the first three spots in the ranking, was also a rapidly evolving marketplace for the genre.
As of 2014, social casino users played more actively on a monthly basis than on a daily basis and tend to play on mobile than on PC. Approximately 160 million mobile users played the game monthly, contrary to 25 million users who played daily, while the number of desktop monthly active users was half of its mobile users. Among all genres, about one third of social casino audience was attributed to slots gaming and 30 percent to poker. In 2015, Zynga’s Texas Hold’em Poker was an overwhelming favorite to social casino players, with more than 25 million monthly active users. The California-based social gaming provider also launched another well-known game, FarmVille, on Facebook in 2009.