Savings accounts opened without shopping around in the UK in 2014

This statistic presents the share of savings accounts opened after the account holder had gone directly to a familiar financial provider in the United Kingdom (UK), broken down by account type. According to a survey conducted in June 2014, every fourth (25 percent) of the easy access account holders, who had opened an account in the preceding year, had made this choice without any prior shopping around.

Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account type

Share of respondents
Easy access25%
Easy cash ISA16%
Fixed term cash ISA13%
Fixed term bond11%
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Source

Release date

January 2015

Region

United Kingdom

Survey time period

June 2014

Age group

16 years and older

Special properties

respondents who had opened an account in the preceding 12 months

Method of interview

Online survey

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Statistics on "Individual savings accounts in the United Kingdom (UK)"

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