Savings accounts opened without shopping around in the UK in 2014
Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account type
This statistic presents the share of savings accounts opened after the account holder had gone directly to a familiar financial provider in the United Kingdom (UK), broken down by account type. According to a survey conducted in June 2014, every fourth (25 percent) of the easy access account holders, who had opened an account in the preceding year, had made this choice without any prior shopping around.
Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account type
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| Share of respondents | |
|---|---|
| Easy access | 25% |
| Easy cash ISA | 16% |
| Fixed term cash ISA | 13% |
| Fixed term bond | 11% |
Source
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