Savings accounts opened without shopping around in the UK in 2014

Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account type

Savings accounts opened without shopping around in the UK in 2014 This statistic presents the share of savings accounts opened after the account holder had gone directly to a familiar financial provider in the United Kingdom (UK), broken down by account type. According to a survey conducted in June 2014, every fourth (25 percent) of the easy access account holders, who had opened an account in the preceding year, had made this choice without any prior shopping around.
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Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account type

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Share of respondents
Easy access25%
Easy cash ISA16%
Fixed term cash ISA13%
Fixed term bond11%
Share of respondents
Easy access25%
Easy cash ISA16%
Fixed term cash ISA13%
Fixed term bond11%
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This statistic presents the share of savings accounts opened after the account holder had gone directly to a familiar financial provider in the United Kingdom (UK), broken down by account type. According to a survey conducted in June 2014, every fourth (25 percent) of the easy access account holders, who had opened an account in the preceding year, had made this choice without any prior shopping around.
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Individual savings accounts in the United Kingdom (UK)
Individual savings accounts in the United Kingdom (UK)

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Statistics on "Individual savings accounts in the United Kingdom (UK)"
  • Average amounts per account
  • Saving accounts in the United Kingdom
  • Saving behaviour
  • Distribution and usage of ISAs
  • Risks associated with ISAs
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