Leading tobacco companies in Canada 2007-2015, by market share

In 2015, Imperial Tobacco Canada Limited was the leading tobacco company in Canada, with a market share of 49.6 percent. Three companies have dominated the tobacco market in Canada over the survey period. Rothmans, Benson & Hedges ranked a close second in 2015 with a share of 37.3 percent of the total market. JTI-Macdonald has held a smaller, yet consistent, share over the past years.

Imperial Tobacco Canada

Imperial Tobacco Canada is a cigarette manufacturing company which was created in 1908 and is a wholly owned subsidiary of British American Tobacco, whose revenue reached around 32.7 billion U.S. dollars worldwide in 2018.

Smoking behavior in Canada

The share of adults who smoke has seen a long-term decrease in Canada: in 1999, over a quarter of Canadians smoked, this figure decreased to 15 percent in 2017. The average daily cigarette consumption among daily smokers has also decreased in the same time period from 17.4 in to 13.7. When it comes to methods to stop smoking, the nicotine patch is the most widely used medication.

Leading tobacco companies in Canada from 2007 to 2015, by market share

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Release date

May 2016



Survey time period

2007 to 2015

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