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Leading online travel agencies Germany 2014-2018
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Leading online travel agencies Germany 2014-2018
Leading online travel agencies in Germany from 2014 to 2018, by share of bookings
by Evgeniya Koptyug,
last edited
Aug 19, 2019
Booking.com, founded in Amsterdam, is the leading online travel agency among Germans as of 2018, with almost 17 percent of all travel bookings on the internet being completed on the website. Booking.com was followed by the German portal ab-in-den-urlaub.de and the German version of U.S. Expedia. While various points are considered when planning a trip, general destination and country information, as well as price comparisons, are the most researched topics among vacation travelers.
Online travel bookings rising fast
The revenue of the online travel booking market in Germany is forecast to be over 20 billion U.S. dollars by 2023. With the rise of internet-based services in general across industries and sectors, organizing travel online – first and foremost booking plane tickets and accommodation, is becoming more and more widespread. Online travel agencies also offer searches and booking options for car rentals and taxis.
Digital booking habits
On average, 50 percent of German internet users book their travel or accommodation online. Online travel agencies were also the online source which influenced or inspired German travelers the most when booking a trip.
Leading online travel agencies in Germany from 2014 to 2018, by share of bookings
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More information
by Evgeniya Koptyug,
last edited
Aug 19, 2019
Booking.com, founded in Amsterdam, is the leading online travel agency among Germans as of 2018, with almost 17 percent of all travel bookings on the internet being completed on the website. Booking.com was followed by the German portal ab-in-den-urlaub.de and the German version of U.S. Expedia. While various points are considered when planning a trip, general destination and country information, as well as price comparisons, are the most researched topics among vacation travelers.
Online travel bookings rising fast
The revenue of the online travel booking market in Germany is forecast to be over 20 billion U.S. dollars by 2023. With the rise of internet-based services in general across industries and sectors, organizing travel online – first and foremost booking plane tickets and accommodation, is becoming more and more widespread. Online travel agencies also offer searches and booking options for car rentals and taxis.
Digital booking habits
On average, 50 percent of German internet users book their travel or accommodation online. Online travel agencies were also the online source which influenced or inspired German travelers the most when booking a trip.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Germany
- Survey time period
- 2014 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking persons who had already booked trips online
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
Information on target group "German-speaking persons who had booked a trip online before":
2014: projected base of 17.42 million persons
2015: projected base of 18.00 million persons
2016: projected base of 19.27 million persons
2017: projected base of 27.64 million persons
The figures are based on the following studies:
VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.
You will find further information on the methodology here.
The survey question was phrased by the source as follows: "Which online travel agencies have you used to book a trip via the internet before? You can choose more than one."
(Original German survey question: "Und bei welchem Veranstalter/welchen Veranstaltern haben Sie schon einmal eine Reise übers Internet gebucht? Sie können mehreres ankreuzen.")
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Germany
- Survey time period
- 2014 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking persons who had already booked trips online
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
Information on target group "German-speaking persons who had booked a trip online before":
2014: projected base of 17.42 million persons
2015: projected base of 18.00 million persons
2016: projected base of 19.27 million persons
2017: projected base of 27.64 million persons
The figures are based on the following studies:
VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.
You will find further information on the methodology here.
The survey question was phrased by the source as follows: "Which online travel agencies have you used to book a trip via the internet before? You can choose more than one."
(Original German survey question: "Und bei welchem Veranstalter/welchen Veranstaltern haben Sie schon einmal eine Reise übers Internet gebucht? Sie können mehreres ankreuzen.")
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Statistics on "Digital travel planning in the United Kingdom (UK)"
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- Number of users in the online Flights market in the United Kingdom from 2017 to 2023User forecast in the online Flights market in the United Kingdom 2017 - 2023
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- Purchasing travel arrangements (e.g. transport tickets, car hire) online in Great Britain from 2011 to 2018Purchasing travel arrangements online in Great Britain 2011-2018
- Purchasing holiday accommodation online in Great Britain from 2011 to 2018Purchasing holiday accommodation online in Great Britain 2011-2018
- Share of individuals who purchased vacation accommodation online in Great Britain in 2018, by age and genderVacation accommodation: Online purchasing in Great Britain 2018, by demographic
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The most important statistics
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The most important statistics
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The most important statistics
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The most important statistics
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- How often do you book accommodation online instead of at a travel agency or a counter?Frequency of booking accommodation online in the United Kingdom (UK) 2017
- How often do you book accommodation online instead of at a travel agency or a counter?Frequency of booking accommodation online in the UK 2017, by age group
- How often do you book flights online instead of at a travel agency or a counter?Frequency of booking flights online in the United Kingdom (UK) 2017
- How often do you book flights online instead of at a travel agency or a counter?Frequency of booking flights online in the United Kingdom (UK) 2017, by age group
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Statistics
- Online travel agency market share in the Nordics 2015
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- Online booking agency (OTA) market share in European countries 2017
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- Holiday booking websites used by Millennials and Baby Boomers in the UK 2017
- Online holiday booking in China in 2012, by distribution channels
- Revenue of Despegar.com 2015-2018
- Number of transactions completed on Despegar.com 2015-2018, by country
- Number of employees Despegar.com 2015-2018
- Transaction share of online holiday travel booking platforms in China by company 2017
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Statistics on "Digital travel planning in the United Kingdom (UK)"
- Revenue in the Online Travel Booking market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Revenue in the Online Travel Booking market in the United Kingdom from 2017 to 2023, by category (in billion U.S. dollars)
- Online revenue in the Hotels market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Number of users in the online Hotels market in the United Kingdom from 2017 to 2023
- Online revenue in the Flights market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Number of users in the online Flights market in the United Kingdom from 2017 to 2023
- Leading online travel agency and travel metasearch sites based on traffic share in the United Kingdom (UK) in 3rd quarter 2018*
- Share of individuals using online services related to travel or travel related accommodation in Great Britain from 2007 to 2017
- Share of individuals who used online services related to travel arrangements in Great Britain in 2018, by age and gender*
- Purchasing travel arrangements (e.g. transport tickets, car hire) online in Great Britain from 2011 to 2018
- Purchasing holiday accommodation online in Great Britain from 2011 to 2018
- Share of individuals who purchased vacation accommodation online in Great Britain in 2018, by age and gender
- Share of individuals who used the internet to arrange accommodation and transport services from another private individual in Great Britain 2017, by type
- Methods used to book outbound holiday travel from the United Kingdom (UK) in 2018
- Methods of domestic holiday booking in the United Kingdom (UK) as of 2018
- Main online sources used to book travel on last trip by travelers in Europe in 2017
- Please indicate which resources you used to book travel online on your last trip?
- Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2019
- Which of the following online sources influence or inspire your decision making process in booking a trip?
- Please indicate all of the resources you used when you planned your last trip?
- Which of the following social media sites influence or inspire your decision making process in booking a trip?
- Which of the following travel providers would you expect to get the best deal from?
- Does the following statement apply to you: "I check reviews and ratings before booking an accommodation online (e.g. on booking.com)"?
- Does the following statement apply to you: "I check reviews and ratings before booking an accommodation online (e.g. on booking.com)"?
- How often do you use online review sites when deciding where to go on holiday?
- How much do you agree with each of these statements about online review sites such as these?
- Devices used for booking holidays online in the United Kingdom (UK) from 2016 to 2018
- Distribution of domestic overnight trips booked online in Great Britain in 2016, by device
- Devices used for booking travel in Great Britain in 2017, by generation
- Average number of days in advance that online travel bookings are made in the United Kingdom (UK) in 2016, by device used*
- How often do you book travel package deals online instead of at a travel agency or a counter?
- How often do you book travel package deals online instead of at a travel agency or a counter?
- How often do you book accommodation online instead of at a travel agency or a counter?
- How often do you book accommodation online instead of at a travel agency or a counter?
- How often do you book flights online instead of at a travel agency or a counter?
- How often do you book flights online instead of at a travel agency or a counter?
- How often do you book rental cars online instead of at a travel agency or a counter?
- How often do you book rental cars online instead of at a travel agency or a counter?
- How often do you book activities at the place of your vacation (e.g. winery tour, etc.) online instead of at a travel agency or a counter?
- How often do you book activities at the place of your vacation (e.g. winery tour, etc.) online instead of at a travel agency or a counter?
- Online travel agency (OTA) market share in the Nordic countries in 2015
- Online travel agency (OTA) share of gross online bookings in Europe from 2011 to 2015
- Ranking of the ten most visited travel websites in France during the second quarter of 2018 (in 1,000s of visitors per day)
- Percentage growth in online travel agency (OTA) gross bookings in Europe from 2012 to 2016
- Online booking agency (OTA) market share of hotel overnight bookings in European countries in 2017
- Which of these online portals for booking hotel rooms are you familiar with, even if it is just by name?
- Which of these online portals for booking hotel rooms would you generally consider booking on?
- Which of these online portals for booking hotel rooms have you already used?
- Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*
- Online holiday booking market in China in the first quarter of 2012, by distribution channels
- Revenue generated by Despegar.com from 2015 to 2018 (in million U.S. dollars)
- Number of transactions completed on Despegar.com from 2015 to 2018, by country (in millions)
- Number of employees at Despegar.com from 2015 to 2018
- Transaction share of online holiday travel booking platforms in China in 4th quarter 2017, by leading company
- U.S. customer satisfaction with Priceline.com from 2000 to 2019 (index score)
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