Share of U.S. gourmet and non-gourmet coffee beverage consumption 2020

This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from 2013 to 2020. U.S. survey respondents were asked if the coffee they consumed the past day was gourmet coffee that was brewed from premium whole bean or ground varieties. The survey revealed that past-day penetration of gourmet coffee beverages in 2020 among U.S. consumers was 59 percent.

Share of gourmet and non-gourmet coffee beverage consumption in the United States from 2013 to 2020

Characteristic	Gourmet	Non-gourmet
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Release date

2020

More information

Region

United States

Survey time period

2013 to 2020

Number of respondents

1,733 respondents

Age group

18 years and older

Special properties

past-day coffee drinkers

Method of interview

Online survey

Supplementary notes

The original question ran as follows:' Was the coffee/coffee beverage gourmet coffee - that is, brewed from premium whole bean or ground varieties?.'
Gourmet coffee beverages: Traditional coffee - gourmet, espresso-based beverages and iced/frozen blended coffee.
Previous years' base: 2013 (n=1,789), 2014 (n=1,671), 2015 (n=1,644), 2016 (n=1,571), 2017 (n=1,973), 2018 (n= 1,746) and 2019 (n= 1,756).
Most recent survey was conducted in January 2020.

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