This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from 2013 to 2020. U.S. survey respondents were asked if the coffee they consumed the past day was gourmet coffee that was brewed from premium whole bean or ground varieties. The survey revealed that past-day penetration of gourmet coffee beverages in 2020 among U.S. consumers was 59 percent.
Share of gourmet and non-gourmet coffee beverage consumption in the United States from 2013 to 2020
The original question ran as follows:' Was the coffee/coffee beverage gourmet coffee - that is, brewed from premium whole bean or ground varieties?.'
Gourmet coffee beverages: Traditional coffee - gourmet, espresso-based beverages and iced/frozen blended coffee.
Previous years' base: 2013 (n=1,789), 2014 (n=1,671), 2015 (n=1,644), 2016 (n=1,571), 2017 (n=1,973), 2018 (n= 1,746) and 2019 (n= 1,756).
Most recent survey was conducted in January 2020.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
National Coffee Association. (September 14, 2020). Share of gourmet and non-gourmet coffee beverage consumption in the United States from 2013 to 2020 [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/457457/share-of-us-gourmet-and-non-gourmet-coffee-beverage-consumption/
National Coffee Association. "Share of gourmet and non-gourmet coffee beverage consumption in the United States from 2013 to 2020." Chart. September 14, 2020. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/457457/share-of-us-gourmet-and-non-gourmet-coffee-beverage-consumption/
National Coffee Association. (2020). Share of gourmet and non-gourmet coffee beverage consumption in the United States from 2013 to 2020. Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/457457/share-of-us-gourmet-and-non-gourmet-coffee-beverage-consumption/
National Coffee Association. "Share of Gourmet and Non-gourmet Coffee Beverage Consumption in The United States from 2013 to 2020." Statista, Statista Inc., 14 Sep 2020, https://www.statista.com/statistics/457457/share-of-us-gourmet-and-non-gourmet-coffee-beverage-consumption/
National Coffee Association, Share of gourmet and non-gourmet coffee beverage consumption in the United States from 2013 to 2020 Statista, https://www.statista.com/statistics/457457/share-of-us-gourmet-and-non-gourmet-coffee-beverage-consumption/ (last visited January 18, 2022)
