Mobile buyer penetration in the United States from 2014 to 2019, by device

United States: mobile buyer penetration 2014-2019, by device This statistic gives information on the mobile buyer penetration in the United States from 2014 to 2019, sorted by device. In 2015, 72 percent of tablet users made a purchase via their mobile device. In 2018, this figure is projected to grow to 80.5 percent.
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Tablet usersSmartphone users
201468%41%
201572%43%
2016*77%44.5%
2017*79%45.5%
2018*80.5%46.2%
2019*81.2%46.9%
Tablet usersSmartphone users
201468%41%
201572%43%
2016*77%44.5%
2017*79%45.5%
2018*80.5%46.2%
2019*81.2%46.9%
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Description Source More information
This statistic gives information on the mobile buyer penetration in the United States from 2014 to 2019, sorted by device. In 2015, 72 percent of tablet users made a purchase via their mobile device. In 2018, this figure is projected to grow to 80.5 percent.
Show more
Release date
September 2015
Region
United States
Survey time period
2014 to 2015
Age group
14 years and older
Supplementary notes
* Forecast
Mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year.

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Statistics on "Mobile commerce in the United States"

  • Overview
  • Mobile buyers
  • Mobile retailers
  • Shopping behavior
  • Mobile payments
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