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Share of U.S. adults who use social media 2018, by age
Share of U.S. adults who use social media 2018, by age
Percentage of adults in the United States who use social networks as of January 2018, by age group
This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by age group. During that period of time, 88 percent of adults between the ages of 18 and 29 years used social networks.
Percentage of adults in the United States who use social networks as of January 2018, by age group
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| Share of U.S. adults | |
|---|---|
| 18-29 | 88% |
| 30-49 | 78% |
| 50-64 | 64% |
| 65+ | 37% |
| Share of U.S. adults | |
|---|---|
| 18-29 | 88% |
| 30-49 | 78% |
| 50-64 | 64% |
| 65+ | 37% |
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Description
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This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by age group. During that period of time, 88 percent of adults between the ages of 18 and 29 years used social networks.
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- Show publisher information
- Release date
- March 2018
- Region
- United States
- Survey time period
- January 2018
- Age group
- 18 years and older
- Special properties
- who use at least one social media site
- Method of interview
- Telephone interview
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- January 2018
- Age group
- 18 years and older
- Special properties
- who use at least one social media site
- Method of interview
- Telephone interview
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Social media usage in the United States
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by genderShare of U.S. adults who use social media 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age groupShare of U.S. adults who use social media 2018, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. users 2019
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Popular social networks in the U.S. 2018
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social networks in the past 4 weeks?Popular social media activities in the U.S. 2018
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Types of life milestones shared on social media according to online users in the United States as of September 2017Type of milestones shared by U.S. users on social media 2017
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018Mobile share of U.S. social media visits 2017-2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular mobile social networking apps in the United States as of October 2018, by reachMost popular social media apps in the U.S. 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)Most popular social media apps in the U.S. 2018, by session length
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessionsMost popular social media apps in the U.S. 2018, by monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)Leading mobile messengers in the U.S. 2018, by users
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Studies
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- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Mobile social media usage in the United States
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- Social media usage in the Netherlands
- Social media usage in Belgium
- Social media usage in Italy
- Social media usage in the United States
- Social media usage in India
- Social media usage of companies in Italy
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- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by ethnicity
- Percentage of adults in the United States who use social networks as of January 2018, by income
- Percentage of adults in the United States who use social networks as of January 2018, by urbanity
- Percentage of adults in the United States who use social networks as of January 2018, by educational background
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- Which social networks do you use regularly?
- What kinds of social media do you use regularly?
- Which of these things have you done on social networks in the past 4 weeks?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in November 2018
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
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- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
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- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)
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- Most popular mobile messaging apps in the United States as of October 2018, by user engagement (in minutes per month)
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