YouTube - Statistics & Facts

YouTube - Statistics & Facts

Statistics and facts about YouTube

YouTube is a video-sharing website featuring a wide variety of user-generated and corporate media content, including music videos, TV clips and other video clips such as video blogs, short original videos and educational content. YouTube content is free to view, although it sometimes underlies regional restrictions for reasons such as copyright. As of July 2015, more than 400 hours of video content were uploaded to YouTube every minute, a fourfold increase compared to only two years prior. Popular types of YouTube content include music videos – as of December 2015, the two most viewed channels on the video platform belonged to Justin Bieber, with over than 650 million channel views in the preceding month, and Adele, with over 540 million views in the previous month. Other popular video types include beauty and fashion tips, vlogs, as well as instructional videos on everything from language learning to stain removal.

The platform, which was created in 2005, has slowly become one of the most visited websites in the world and a global phenomenon. In the first quarter of 2015, more than 80 percent of global internet users had visited YouTube in the last month. In the United States, it is the second largest social media website after Facebook, accounting for over 22 percent of social media traffic. The rise in smartphone and other mobile devices usage has also helped increase the consumption of YouTube videos on the go. As of mid 2015, approximately half of U.S. mobile users accessed YouTube via a mobile device, whether smartphone or tablet computer. During that same year, a survey established that YouTube was one of the most popular destinations of mobile users wanting to find a specific video.

While at its origins YouTube was intended as a platform on which users can post original content that they thought to be interesting, funny or in any other way worth sharing, the website has since become a powerful money-making tool. While companies, musicians or film distributers might use YouTube as a form of free direct advertisement, many producers of different products also operate overt or hidden product placement schemes. YouTube also generates the majority of its revenues through in-site advertising, with owners of popular channels being eligible to receive a percentage of the revenue they helped create. Some of the most popular YouTube channels are not maintained by brands but by online personalities such as video game commentator PewDiePie or comedic duo Smosh. PewDiePie was for a long time the Youtuber with the highest earnings. However, as of April 2015, he was dethroned by another channel, called DisneyCollectorBR, which was estimated to have a net worth of 13 million U.S. dollars at the time. The owners of this extremely popular channel, especially among toddlers and small children, remain, as of March 2016, still anonymous.

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