YouTube - Statistics & Facts
Key insights
- Most popular online video property in the United States
- Google Sites (YouTube)

Detailed statistics
Leading U.S. video properties 2022, by reach
- Number of YouTube users worldwide
- 2.1bn

Detailed statistics
Youtube users in the World 2019-2028
- ACSI - U.S. customer satisfaction with YouTube
- 76/100 ACSI index points

Detailed statistics
ACSI - U.S. customer satisfaction with social platforms 2021-2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview
6
- Basic Statistic Media usage in an online minute 2022
- Premium Statistic Hours spent on video consumption weekly worldwide Q2 2021, by platform
- Basic Statistic Global social networks ranked by number of users 2022
- Premium Statistic Leading Android video and streaming apps worldwide 2021, by hours watched
- Basic Statistic Leading websites worldwide 2022, by monthly visits
- Basic Statistic U.S. adults who use selected social networks 2021
Overview
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Basic Statistic
Media usage in an online minute 2022
Media usage in an online minute 2022
Media usage in an internet minute as of April 2022
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Premium Statistic
Hours spent on video consumption weekly worldwide Q2 2021, by platform
Hours spent on video consumption weekly worldwide Q2 2021, by platform
Hours spent by video consumers in a typical week on video content worldwide as of 2nd quarter 2021, by platform
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Basic Statistic
Global social networks ranked by number of users 2022
Global social networks ranked by number of users 2022
Most popular social networks worldwide as of January 2022, ranked by number of monthly active users (in millions)
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Premium Statistic
Leading Android video and streaming apps worldwide 2021, by hours watched
Leading Android video and streaming apps worldwide 2021, by hours watched
Leading video and streaming apps on Android worldwide in January 2021, by monthly hours watched
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Basic Statistic
Leading websites worldwide 2022, by monthly visits
Leading websites worldwide 2022, by monthly visits
Most popular websites worldwide as of November 2022, by total visits (in billions)
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Basic Statistic
U.S. adults who use selected social networks 2021
U.S. adults who use selected social networks 2021
Share of internet users in the United States who use selected social media networks as of February 2021
Usage and demographics
5
- Premium Statistic Youtube users in the World 2019-2028
- Basic Statistic Countries with the most YouTube users 2022
- Basic Statistic YouTube penetration in selected countries and territories 2022
- Premium Statistic YouTube: distribution of global audiences 2022, by gender
- Premium Statistic YouTube: distribution of global audiences 2022, by age and gender
Usage and demographics
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Premium Statistic
Youtube users in the World 2019-2028
Youtube users in the World 2019-2028
Forecast of the number of Youtube users in the World from 2019 to 2028 (in millions)
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Basic Statistic
Countries with the most YouTube users 2022
Countries with the most YouTube users 2022
Leading countries based on YouTube audience size as of April 2022 (in millions)
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Basic Statistic
YouTube penetration in selected countries and territories 2022
YouTube penetration in selected countries and territories 2022
YouTube penetration in selected countries and territories as of April 2022
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Premium Statistic
YouTube: distribution of global audiences 2022, by gender
YouTube: distribution of global audiences 2022, by gender
Distribution of YouTube users worldwide as of April 2022, by gender
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Premium Statistic
YouTube: distribution of global audiences 2022, by age and gender
YouTube: distribution of global audiences 2022, by age and gender
Distribution of YouTube users worldwide as of April 2022, by age group and gender
Traffic
8
- Premium Statistic Monthly global visitor traffic to YouTube.com 2022, by device
- Premium Statistic Share of total global visitor traffic to YouTube 2022, by device
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic YouTube average visit length worldwide 2021, by device
- Premium Statistic YouTube pages per visit worldwide 2021, by device
- Premium Statistic Monthly searches of leading keywords on YouTube worldwide 2020-2021
- Premium Statistic Social media traffic referrers to YouTube 2021, by average monthly traffic
- Premium Statistic Search engine traffic referrers to YouTube 2021, by average monthly traffic
Traffic
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Premium Statistic
Monthly global visitor traffic to YouTube.com 2022, by device
Monthly global visitor traffic to YouTube.com 2022, by device
Worldwide visits to YouTube.com from June to November 2022, by device (in billions)
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Premium Statistic
Share of total global visitor traffic to YouTube 2022, by device
Share of total global visitor traffic to YouTube 2022, by device
Distribution of worldwide visits to YouTube as of November 2022, by device
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Premium Statistic
YouTube average visit length per user worldwide 2020-2021
YouTube average visit length per user worldwide 2020-2021
Time spent per user worldwide per session on YouTube from January 2020 to March 2021 (in seconds)
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Premium Statistic
YouTube average visit length worldwide 2021, by device
YouTube average visit length worldwide 2021, by device
Average time spent per user worldwide per visit on YouTube from January 2020 to March 2021, by device (in seconds)
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Premium Statistic
YouTube pages per visit worldwide 2021, by device
YouTube pages per visit worldwide 2021, by device
Number of pages visited per session on YouTube worldwide from January to March 2021, by device
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Premium Statistic
Monthly searches of leading keywords on YouTube worldwide 2020-2021
Monthly searches of leading keywords on YouTube worldwide 2020-2021
Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions)
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Premium Statistic
Social media traffic referrers to YouTube 2021, by average monthly traffic
Social media traffic referrers to YouTube 2021, by average monthly traffic
Leading social media organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions)
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Premium Statistic
Search engine traffic referrers to YouTube 2021, by average monthly traffic
Search engine traffic referrers to YouTube 2021, by average monthly traffic
Leading search engine organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions)
YouTube on mobile
6
- Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
- Premium Statistic YouTube app monthly active users (MAU) worldwide 2018-2021
- Premium Statistic YouTube app daily active users (DAU) worldwide 2018-2021
- Premium Statistic YouTube app user engagement in selected markets 2021
- Premium Statistic YouTube IAP revenues 2022, by country
- Premium Statistic Share of time spent on YouTube app by children worldwide 2021, by country
YouTube on mobile
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Basic Statistic
Most downloaded entertainment and streaming apps worldwide 2022
Most downloaded entertainment and streaming apps worldwide 2022
Leading entertainment and video streaming apps worldwide in 2022, by downloads (in millions)
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Premium Statistic
YouTube app monthly active users (MAU) worldwide 2018-2021
YouTube app monthly active users (MAU) worldwide 2018-2021
Number of monthly active users (MAU) of the YouTube app worldwide from 1st quarter 2018 to 4th quarter 2021 (in millions)
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Premium Statistic
YouTube app daily active users (DAU) worldwide 2018-2021
YouTube app daily active users (DAU) worldwide 2018-2021
Number of daily active users (DAU) of the YouTube app worldwide from 1st quarter 2018 to 4th quarter 2021 (in millions)
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Premium Statistic
YouTube app user engagement in selected markets 2021
YouTube app user engagement in selected markets 2021
Monthly time spent on the YouTube mobile app per user in selected markets worldwide in 2021 (in hours)
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Premium Statistic
YouTube IAP revenues 2022, by country
YouTube IAP revenues 2022, by country
YouTube in-app purchase revenues in June 2022, by country (in million U.S. dollars)
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Premium Statistic
Share of time spent on YouTube app by children worldwide 2021, by country
Share of time spent on YouTube app by children worldwide 2021, by country
Share of time spent on the YouTube app compared to the time spent on leading mobile apps by children worldwide from November 2020 to April 2021, by country
Competitors
5
- Premium Statistic Concurrent viewers on Twitch Q3 2022
- Basic Statistic Global Vimeo quarterly subscribers 2015-2021
- Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2022
- Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2022, by quarter
- Basic Statistic TikTok annual installs 2017-2021
Competitors
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Premium Statistic
Concurrent viewers on Twitch Q3 2022
Concurrent viewers on Twitch Q3 2022
Average number of concurrent viewers on Twitch from 2nd quarter 2018 to 3rd quarter 2022 (in millions)
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Basic Statistic
Global Vimeo quarterly subscribers 2015-2021
Global Vimeo quarterly subscribers 2015-2021
Number of Vimeo subscribers worldwide from 1st quarter 2015 to 1st quarter 2021 (in 1,000s)
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Premium Statistic
Quarterly Netflix subscribers count worldwide 2013-2022
Quarterly Netflix subscribers count worldwide 2013-2022
Number of Netflix paid subscribers worldwide from 1st quarter 2013 to 4th quarter 2022 (in millions)
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Basic Statistic
Number of Hulu's paying subscribers in the U.S. 2019-2022, by quarter
Number of Hulu's paying subscribers in the U.S. 2019-2022, by quarter
Number of Hulu's paying subscribers in the United States from 1st quarter 2019 to 4th quarter 2022 (in millions)
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Basic Statistic
TikTok annual installs 2017-2021
TikTok annual installs 2017-2021
Number of first-time TikTok installs from 2017 to 2021 (in millions)
Channels and content
12
- Basic Statistic YouTube: most viewed channels 2022
- Basic Statistic All-time most viewed YouTube channel owners 2022
- Basic Statistic YouTube: most subscribed channels 2022
- Premium Statistic YouTube: most subscribed gaming channels 2022
- Basic Statistic YouTube: most subscribed beauty content creators 2022
- Premium Statistic Highest-earning YouTube stars 2021
- Basic Statistic Most viewed YouTube videos of all time 2022
- Basic Statistic Fastest viral videos based on number of views in 24 hours as of 2022
- Premium Statistic Fastest viral videos based on days needed to reach 100 million views 2022
- Premium Statistic Fastest viral videos based on days needed to reach 1 billion views 2022
- Premium Statistic Unique channels on YouTube Gaming Live Q3 2022
- Premium Statistic Hours watched on YouTube Gaming Live worldwide Q3 2022
Channels and content
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Basic Statistic
YouTube: most viewed channels 2022
YouTube: most viewed channels 2022
Most viewed YouTube channels worldwide in November 2022, by monthly views (in billions)
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Basic Statistic
All-time most viewed YouTube channel owners 2022
All-time most viewed YouTube channel owners 2022
Most viewed YouTube channel owners of all time as of November 2022, by views (in billions)
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Basic Statistic
YouTube: most subscribed channels 2022
YouTube: most subscribed channels 2022
Most popular YouTube channels as of November 2022, ranked by number of subscribers (in millions)
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Premium Statistic
YouTube: most subscribed gaming channels 2022
YouTube: most subscribed gaming channels 2022
Most popular YouTube gaming channels as of December 2022, ranked by number of subscribers (in millions)
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Basic Statistic
YouTube: most subscribed beauty content creators 2022
YouTube: most subscribed beauty content creators 2022
Most popular YouTube beauty channels as of November 2022, ranked by number of subscribers (in millions)
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Premium Statistic
Highest-earning YouTube stars 2021
Highest-earning YouTube stars 2021
Estimated annual earnings of selected YouTube channel creators in 2021 (in million U.S. dollars)
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Basic Statistic
Most viewed YouTube videos of all time 2022
Most viewed YouTube videos of all time 2022
Most popular YouTube videos based on total global views as of September 2022 (in billions)
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Basic Statistic
Fastest viral videos based on number of views in 24 hours as of 2022
Fastest viral videos based on number of views in 24 hours as of 2022
Fastest viral videos as of March 2022, based on number of views in 24 hours after upload (in millions)
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Premium Statistic
Fastest viral videos based on days needed to reach 100 million views 2022
Fastest viral videos based on days needed to reach 100 million views 2022
Fastest viral videos to reach 100 million YouTube streams as of September 2022 (in days)
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Premium Statistic
Fastest viral videos based on days needed to reach 1 billion views 2022
Fastest viral videos based on days needed to reach 1 billion views 2022
Fastest viral videos to reach 1 billion YouTube streams as of September 2022 (in days)
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Premium Statistic
Unique channels on YouTube Gaming Live Q3 2022
Unique channels on YouTube Gaming Live Q3 2022
Number of unique channels on YouTube Gaming Live worldwide from 1st quarter 2019 to 3rd quarter 2022 (in 1,000s)
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Premium Statistic
Hours watched on YouTube Gaming Live worldwide Q3 2022
Hours watched on YouTube Gaming Live worldwide Q3 2022
Number of hours watched on YouTube Gaming Live worldwide from 2nd quarter 2018 to 3rd quarter 2022 (in millions)
Community guidelines enforcement
7
- Basic Statistic Number of videos removed from YouTube worldwide as of Q3 2022
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by source of first detection
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by views
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by reason
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by country
- Basic Statistic Number of video comments removed from YouTube worldwide as of Q3 2022
- Basic Statistic Distribution of video comments removed from YouTube worldwide Q3 2022, by reason
Community guidelines enforcement
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Basic Statistic
Number of videos removed from YouTube worldwide as of Q3 2022
Number of videos removed from YouTube worldwide as of Q3 2022
Number of videos removed from YouTube worldwide from 4th quarter 2017 to 3rd quarter 2022
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Basic Statistic
Number of videos removed from YouTube worldwide Q3 2022, by source of first detection
Number of videos removed from YouTube worldwide Q3 2022, by source of first detection
Number of videos removed from YouTube worldwide from 1st quarter 2019 to 3rd quarter 2022, by source of first detection
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Basic Statistic
Share of videos removed from YouTube worldwide Q3 2022, by views
Share of videos removed from YouTube worldwide Q3 2022, by views
Distribution of videos removed from YouTube worldwide from 1st quarter 2020 to 3rd quarter of 2022, by number of views
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Basic Statistic
Share of videos removed from YouTube worldwide Q3 2022, by reason
Share of videos removed from YouTube worldwide Q3 2022, by reason
Distribution of videos removed from YouTube worldwide from 2nd quarter 2019 to 3rd quarter 2022, by reason
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Basic Statistic
Number of videos removed from YouTube worldwide Q3 2022, by country
Number of videos removed from YouTube worldwide Q3 2022, by country
Number of videos removed from YouTube worldwide during 3rd quarter 2022, by country
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Basic Statistic
Number of video comments removed from YouTube worldwide as of Q3 2022
Number of video comments removed from YouTube worldwide as of Q3 2022
Number of YouTube video comments removed worldwide from 3rd quarter 2018 to 3rd quarter 2022 (in millions)
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Basic Statistic
Distribution of video comments removed from YouTube worldwide Q3 2022, by reason
Distribution of video comments removed from YouTube worldwide Q3 2022, by reason
Distribution of removed YouTube comments worldwide as of 3rd quarter 2022, by removal reason
Marketing & advertising
6
- Premium Statistic Global YouTube advertising revenues 2017-2021
- Basic Statistic YouTube: global advertising revenues as of Q3 2022
- Basic Statistic YouTube: share of Google revenues 2017-2021
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
Marketing & advertising
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Premium Statistic
Global YouTube advertising revenues 2017-2021
Global YouTube advertising revenues 2017-2021
Worldwide advertising revenues of YouTube from 2017 to 2021 (in million U.S. dollars)
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Basic Statistic
YouTube: global advertising revenues as of Q3 2022
YouTube: global advertising revenues as of Q3 2022
Worldwide advertising revenues of YouTube as of 3rd quarter 2022 (in million U.S. dollars)
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Basic Statistic
YouTube: share of Google revenues 2017-2021
YouTube: share of Google revenues 2017-2021
YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021
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Premium Statistic
Social media platforms used by marketers worldwide 2022
Social media platforms used by marketers worldwide 2022
Leading social media platforms used by marketers worldwide as of January 2022
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Premium Statistic
Future use of social media among marketers worldwide 2022, by platform
Future use of social media among marketers worldwide 2022, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2022
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Premium Statistic
Leading brands on YouTube worldwide 2021, by channels
Leading brands on YouTube worldwide 2021, by channels
Leading brands on YouTube worldwide in 2021, by number of channels mentioning them (in 1,000s)
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