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YouTube - Statistics & Facts
YouTube is a video-sharing platform featuring a wide variety of user-generated and corporate media content, including music videos, TV clips and other video clips such as video blogs, Let's Play gaming videos, short original videos and educational content. YouTube content is free to view, although it sometimes underlies regional restrictions for reasons such as copyright. As of July 2015, more than 400 hours of video content were uploaded to YouTube every minute and according to YouTube CEO Susan Wojcicki, more than 1 billion hours of content are consumed on the platform every single day as of March 2017. Popular types of YouTube content include music videos – in February 2017, the most viewed YouTube channels on the video platform belonged to Indian music label T-Series, with over than 952 million channel views in the preceding month, and Ryan ToysReview, with over 745 million views in the previous month. Other popular video types include beauty and fashion tips, vlogs, as well as instructional videos on everything from language learning to stain removal.
The platform, which was created in 2005, has slowly become one of the most visited websites in the world and a global phenomenon. In the United States, it is the most popular social media website based on penetration, reaching for 72 percent of the population. A February 2017 survey found that 68 percent of the U.S. population have ever used YouTube to watch music videos or listen to music. The rise in smartphone and other mobile devices usage has also helped increase the consumption of YouTube videos on the go. As of December 2016, YouTube was the third most popular mobile app in the United States with close to 131 million average unique monthly visitors. YouTube also ranks as the most popular mobile music and video app in the United States with a 62 percent mobile audience reach as of February 2017.
While at its origins YouTube was intended as a platform on which users can post original content that they thought to be interesting, funny or in any other way worth sharing, the website has since become a powerful money-making tool. While companies, musicians or film distributors might use YouTube as a form of free direct advertisement, many producers of different products also operate overt or hidden product placement schemes. The most popular YouTube brand channel based on number of views was LEGO as of April 2017. YouTube also generates the majority of its revenues through in-site advertising, with owners of popular or YouTube partner channels being eligible to receive a percentage of the revenue they helped create. Some of the most popular YouTube channels are not maintained by brands but by online personalities such as video game commentator PewDiePie or comedic duo Smosh. PewDiePie was for a long time the Youtuber with the highest earnings. As of June 2016, Felix Kjellberg / PewDiePie generated estimated annual earnings of 15 million U.S. dollars.
YouTube - Important statistics
- 1. Benchmark
- 2. Usage
YouTube users in the United States 2014-2019- Countries with the most YouTube users as of May 2016
- +Internet users who visited YouTube within the last month in the U.S. 2016
- +United States: online video viewing frequency 2016
- +YouTube: global usage frequency 2016
- YouTube usage frequency in the United States 2016
- +Leading global YouTube activities 2016
- +Sources used for keeping up-to-date with music U.S. 2017
- Global YouTube usage for music consumption 2016, by gender
- Global YouTube usage for music consumption 2016, by age group
- Global YouTube usage for music consumption 2016, by country
- U.S. users who use YouTube to watch or listen to music 2017, by occurrence
- 3. Channels and creators
- U.S. YouTube users who regularly watch favorite YouTube channels 2017
- YouTube: most viewed channels 2017
- All-time most viewed YouTuber channel owners 2017
- YouTube: most subscribed channels 2017
- +Most popular U.S. YouTube partner channels 2017, ranked by viewers
- +YouTube: most subscribed gaming channels 2017
- YouTube: leading beauty and style channels 2015
- YouTube: leading food and cooking channels 2015
- +Annualized YouTube celebrity earnings 2016
- Net worth of the wealthiest YouTubers 2016
- PewDiePie annual revenue 2013-2015
- +Global YouTube celebrity or vlogger viewership 2016, by age group
- +Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by gender
- Consumers with a YouTube or YouTube Red subscription in the U.S. 2017, by age group
- 4. Content
- +YouTube: revenues worldwide 2016-2018
- Fastest viral videos based on days needed to reach 100 million views
- +Hours of video uploaded to YouTube every minute 2007-2015
- U.S. YouTube video content preference 2016, by age group
- +Share of YouTube gaming video content viewers worldwide 2015, by gender
- +Share of YouTube gaming video content viewers worldwide 2015, by age
- YouTube: most subscribed beauty content creators 2017
- YouTube: monthly beauty content views 2009-2016
- +Live TV streaming among YouTubers in the U.S. 2016
- +Monthly access to news by platform in the U.S. 2017
- Reasons sports fans use YouTube in the U.S. 2016
- 5. Marketing and advertising
- +YouTube: net advertising revenues worldwide 2013-2016
- +U.S. net advertising revenues of YouTube 2015-2018
- U.S. net video advertising revenues of YouTube 2015-2018
- +YouTube: share of total U.S. video ad revenues 2015-2018
- +YouTube: share of Google's total U.S. advertising revenues 2015-2018
- Most-shared social video brands 2016
- +YouTube: most popular brand channels 2017, by subscribers
- +Social media platforms used by marketers worldwide 2017
- +Adoption of social media advertising 2016, by platform
- +Future use of social media among marketers worldwide by platform 2017
- +Social media used by B2B marketers in North America 2011-2016
- +Global social brand interactions share 2015-2016, by platform
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