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To what extent do you agree or disagree with the following statement: "I’m more likely to let a company know I’m dissatisfied if I can contact them through Twitter or Facebook than if I went to their customer service"?

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Consumers' likelihood of reporting dissatisfaction on social media in the UK 2015 This statistic displays the findings of a survey on the consumers' likelihood of reporting their dissatisfaction on the social media in the United Kingdom (UK) in 2015. During the survey period, it was found that 9 percent of responding consumers stated that they strongly agreed with the statement that they were more likely to let a company know they were dissatisfied if they could contact them through Twitter or Facebook as compared to going to their customer service.
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This statistic displays the findings of a survey on the consumers' likelihood of reporting their dissatisfaction on the social media in the United Kingdom (UK) in 2015. During the survey period, it was found that 9 percent of responding consumers stated that they strongly agreed with the statement that they were more likely to let a company know they were dissatisfied if they could contact them through Twitter or Facebook as compared to going to their customer service.
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Release date
October 2018
Region
United Kingdom
Survey time period
2015
Number of respondents
402 respondents
Age group
18 years and older
Special properties
who use social media platforms at least every three months.*
Method of interview
Online interview
Supplementary notes
* The source adds the following information: "Our sample was nationally representative by age and gender."
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