Consumers' likelihood of reporting dissatisfaction on social media in the UK 2015

This statistic displays the findings of a survey on the consumers' likelihood of reporting their dissatisfaction on the social media in the United Kingdom (UK) in 2015. During the survey period, it was found that 9 percent of responding consumers stated that they strongly agreed with the statement that they were more likely to let a company know they were dissatisfied if they could contact them through Twitter or Facebook as compared to going to their customer service.

To what extent do you agree or disagree with the following statement: "I’m more likely to let a company know I’m dissatisfied if I can contact them through Twitter or Facebook than if I went to their customer service"?

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Release date

October 2018


United Kingdom

Survey time period


Number of respondents

402 respondents

Age group

18 years and older

Special properties

who use social media platforms at least every three months.*

Method of interview

Online interview

Supplementary notes

* The source adds the following information: "Our sample was nationally representative by age and gender."

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Statistics on "Twitter in the United Kingdom (UK)"

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