The statistic displays the most important reasons among consumers for purchasing diaper brands worldwide in 2015. The number one reason for individuals deciding to buy a specific diaper brand was skin protection/good for sensitive skin.
Most important diaper purchase attributes among consumers worldwide in 2015*
consumers who have made a baby care purchase in the past five years
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.
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Nielsen. (August 25, 2015). Most important diaper purchase attributes among consumers worldwide in 2015* [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/478091/consumer-diaper-purchase-attributes-worldwide/
Nielsen. "Most important diaper purchase attributes among consumers worldwide in 2015*." Chart. August 25, 2015. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/478091/consumer-diaper-purchase-attributes-worldwide/
Nielsen. (2015). Most important diaper purchase attributes among consumers worldwide in 2015*. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/478091/consumer-diaper-purchase-attributes-worldwide/
Nielsen. "Most Important Diaper Purchase Attributes among Consumers Worldwide in 2015*." Statista, Statista Inc., 25 Aug 2015, https://www.statista.com/statistics/478091/consumer-diaper-purchase-attributes-worldwide/
Nielsen, Most important diaper purchase attributes among consumers worldwide in 2015* Statista, https://www.statista.com/statistics/478091/consumer-diaper-purchase-attributes-worldwide/ (last visited May 22, 2022)
