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Consumers' diaper purchase attributes worldwide 2015

Published by Statista Research Department, Aug 25, 2015
The statistic displays the most important reasons among consumers for purchasing diaper brands worldwide in 2015. The number one reason for individuals deciding to buy a specific diaper brand was skin protection/good for sensitive skin.

Most important diaper purchase attributes among consumers worldwide in 2015*

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Source

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Release date

August 2015

Region

Worldwide

Survey time period

February 23 to March 13, 2015

Number of respondents

30,000 respondents

Special properties

consumers who have made a baby care purchase in the past five years

Method of interview

Online survey

Supplementary notes

* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.

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Segments

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