Canadian consumers: personal care, beauty and grooming saving strategies 2014
GfK Roper Reports Worldwide are designed as a global data and insight service, aiming to provide a longitudinal view on how consumers' everyday lives are changing. Data is collected for more than 20 countries using a standardized framework to provide the possibility of comparing multiple countries.
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Money saving strategies among Canadians - additional information
It is no surprise that saving money is an important matter for the Canadian consumer, as about 40 percent of them identified themselves as “savers”. About half of male Canadian consumers and almost 60 percent of female Canadian consumers see themselves as “bargain-hunter”. Canadians have several strategies to shop on a budget when it comes to cosmetics. Comparing prices across stores to find the best deal is a common practice among almost a third of the respondents. When shopping for personal care items, about half of both men and women in Canada want to spend as little time buying toiletries as possible.
The majority of Canadian consumers go online before making a purchase. More than 40 percent of the consumers in Canada search the Internet to find the best place to buy a product or service in advance to the actual purchase, and about half of the Canadian consumers go online to conduct broad online search before purchasing. More than half of the Canadian consumers would purchase the product or service online if the price was lower than in a store. Online shopping is popular among Canadians; as of July 2014, 82 percent of consumers between the ages of 35 and 54 said they were buying products or services online.