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Number of clothes and shoes e-commerce users in Italy from 2015 to 2021, by segment (in millions)

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Digital Market Outlook: clothes & shoes e-commerce users Italy 2015-2021 The graph presents the number of clothes and shoes e-commerce users in Italy in 2015, and provides a forecast thereof until 2021, broken down by segment. The number of the clothing segment users is expected to grow from 12 million users in 2016 to roughly 19 million users in 2021. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Description Source More information
The graph presents the number of clothes and shoes e-commerce users in Italy in 2015, and provides a forecast thereof until 2021, broken down by segment. The number of the clothing segment users is expected to grow from 12 million users in 2016 to roughly 19 million users in 2021. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
May 2017
Region
Italy
Survey time period
2016
Supplementary notes
* Estimate.

The e-commerce market segment clothes and shoes includes the online trade of articles of clothing and accessories (e.g. hats, scarves and gloves), shoes and shoe care products (e.g. cleaning products) as well as leather goods (e.g. leather bags, suitcases, purses and briefcases). Outdoor and sports clothing, outdoor and sports shoes, children’s clothes (see: special interest) and the purchase or resale of used clothing articles are not included in this market segment.

Further information on methodology can be found here.

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