Colombia: e-commerce number of users 2018-2027

The number of users in the e-commerce market in Colombia was forecast to continuously increase between 2023 and 2027 by in total 1.6 million users (+5.9 percent). After the fourth consecutive increasing year, the user number is estimated to reach 28.75 million users and therefore a new peak in 2027. Notably, the number of users of the e-commerce market was continuously increasing over the past years.

Find other key market indicators concerning the e-commerce market in Colombia, such as user penetration and revenue.

Number of users of e-commerce in Colombia from 2018 to 2027 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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