Argentina: e-commerce users 2017-2025

In 2021, the number of users in the e-commerce market in Argentina was 26.7 million individuals. According to estimates of the Statista Digital Market Outlook, the number of e-commerce users in Argentina is expected to grow to 29.2 million in 2025.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Number of e-commerce users in Argentina from 2017 to 2025 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found on the Statista Market Outlook.

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