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Share of fashion e-commerce users in the United Kingdom (UK) in 2017, by gender

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DMO: fashion e-commerce users UK 2017, by gender The graph presents the share of fashion e-commerce users in the United Kingdom in 2017, broken down by gender. In 2017, 56.6 percent of fashion e-commerce users was reported to be women. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Share of users
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Share of users
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Description Source More information
The graph presents the share of fashion e-commerce users in the United Kingdom in 2017, broken down by gender. In 2017, 56.6 percent of fashion e-commerce users was reported to be women. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
January 2018
Region
United Kingdom
Survey time period
2017
Supplementary notes
* Estimate.

The eCommerce market segment “Fashion” includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The “Fashion” market segment is split into the following segments: apparel, footwear, bags and accessories.

Further information on methodology can be found here.

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