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Main sources of influence on discovering new apps by preschoolers in the UK 2015

This statistic displays the main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015. During the survey period, 9.1 percent of responding parents or caregivers reported that social media was one of the top 3 influences for their child’s last app discovery.

Main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015*

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Sources

Release date

June 2015

Region

United Kingdom

Survey time period

from January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follows: "Thinking of the last app your child discovered, which of these ways influenced the way they found out about it? Please rank in order of importance if there was more than one influence". The source adds the following information: " Notes: Percentage of respondents within each demographic group listing each option in their top 3 ranked in order of importance. E.g. 13.2% of respondents answering in relation to a male child felt that TV adverts were one of the top 3 influences for their child’s last app discovery."

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