Online shopping penetration in Great Britain 2015-2019, by device

This statistic displays the penetration of online shopping in Great Britain (GB) from the first quarter of 2015 to the first quarter of 2019, by device ownership. During the most recent survey period conducted by Ipsos Mori Capibus, among tablet owners, 38 percent reported having done online shopping via tablet during three months prior to survey in the first quarter of 2019. Among all internet users, this share was as high as 66 percent.

Penetration of online shopping in Great Britain (GB) from 1st quarter of 2015 to 1st quarter of 2019, by device ownership

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Release date

March 2019


United Kingdom (Great Britain)

Survey time period

1st quarter of 2015 to 1st quarter of 2019

Number of respondents

1,000 per wave**

Age group


Method of interview

Face-to-face interview

Supplementary notes

* Data on tablet and smartphone users for Q2 2018 was not made available by the source. ** n (tablet users) = circa 300 to 500 per wave; n (smartphone users) = circa 500 to 750 per wave; n (all individuals) = circa 1,000 per wave.
Data for surveys previous to February 2017 published earlier by the source.

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Statistics on "Online shopping in the United Kingdom (UK)"

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