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Penetration of online shopping in Great Britain (GB) from November 2013 to May 2017, by device ownership

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Online shopping penetration in Great Britain 2013-2017, by device This statistic displays the penetration of online shopping in Great Britain (GB) from November 2013 to May 2017, by device ownership. During the most recent survey period conducted by Ipsos Mori Capibus, among tablet owners, 47 percent reported having done online shopping via tablet during three months prior to survey in May 2017. Penetration of online shopping among tablet users fluctuated between 40 and 50 percent over the period in question.
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All individualsTablet usersSmartphone users
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Description Source More information
This statistic displays the penetration of online shopping in Great Britain (GB) from November 2013 to May 2017, by device ownership. During the most recent survey period conducted by Ipsos Mori Capibus, among tablet owners, 47 percent reported having done online shopping via tablet during three months prior to survey in May 2017. Penetration of online shopping among tablet users fluctuated between 40 and 50 percent over the period in question.
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Release date
August 2017
In cooperation with:
Ipsos
Region
Great Britain
Survey time period
November 2013 to May 2017
Number of respondents
1,000 per wave*
Age group
15+
Method of interview
Face-to-face interview
Supplementary notes
* n (tablet users) = circa 300 to 500 per wave; n (smartphone users) = circa 500 to 750 per wave; n (all individuals) = circa 1,000 per wave.
Data for surveys previous to February 2017 published earlier by the source.

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