This statistic displays how shoppers are most likely to go about finding more information about an item while shopping in fashion stores in the United Kingdom as of 2015. According to the consumer survey, the majority of shoppers will choose to speak to someone to find out information such as color or finding another size . A very small percentage (6 percent) claimed they would look on their mobile phone. Only 2 percent would approach a digital kiosk.
Fashion shoppers' behavior for finding product information in store in the UK 2015
If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so?
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Further related statistics
Retail Week. (October 1, 2015). If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so? [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/482939/united-kingdom-uk-fashion-shoppers-behavior-product-information/
Retail Week. "If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so?." Chart. October 1, 2015. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/482939/united-kingdom-uk-fashion-shoppers-behavior-product-information/
Retail Week. (2015). If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so?. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/482939/united-kingdom-uk-fashion-shoppers-behavior-product-information/
Retail Week. "If You're in Store and You Want to Find out More Information about An Item (I.E. Another Size or Color), How Do You Usually Go about Doing So?." Statista, Statista Inc., 1 Oct 2015, https://www.statista.com/statistics/482939/united-kingdom-uk-fashion-shoppers-behavior-product-information/
Retail Week, If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so? Statista, https://www.statista.com/statistics/482939/united-kingdom-uk-fashion-shoppers-behavior-product-information/ (last visited December 10, 2019)