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If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so?
Fashion shoppers' behavior for finding product information in store in the UK 2015
This statistic displays how shoppers are most likely to go about finding more information about an item while shopping in fashion stores in the United Kingdom as of 2015. According to the consumer survey, the majority of shoppers will choose to speak to someone to find out information such as color or finding another size . A very small percentage (6 percent) claimed they would look on their mobile phone. Only 2 percent would approach a digital kiosk.
If you're in store and you want to find out more information about an item (i.e. another size or color), how do you usually go about doing so?
Share of respondents
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Sources

Release date

October 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

1,750 respondents

Age group

18 years and older

Special properties

UK consumers

Method of interview

Online survey

Fashion shoppers' behavior for finding product information in store in the UK 2015
This statistic displays how shoppers are most likely to go about finding more information about an item while shopping in fashion stores in the United Kingdom as of 2015. According to the consumer survey, the majority of shoppers will choose to speak to someone to find out information such as color or finding another size . A very small percentage (6 percent) claimed they would look on their mobile phone. Only 2 percent would approach a digital kiosk.
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Statistics on "Clothing stores in the UK (Kantar Media TGI)"
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