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H&M products purchased in Great Britain 2013-2020, by clothing product type

Published by Statista Research Department, Sep 2, 2021
In 2020, an estimated 7.1 million people purchased H&M ladies' clothes in the previous 12 months, as well as 1.4 million jeans. Furthermore, H&M sold almost 5 million units of men's clothes as well as 3.4 million units of children's clothes.

H&M products ranked by number of consumers in Great Britain from 2013 to 2020, by clothing product category (in 1,000s)

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Release date

June 2021

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2020

Number of respondents

24,024 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Consumers who bought H&M in the last 12 months.

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