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Motivations for downloading apps for children in the UK 2015, by gender

This statistic displays the findings of a survey on parents' and caregivers' motivations for downloading apps for their children in the United Kingdom (UK) in 2015, by gender. During the survey period, 33.2 percent of responding parents or caregivers of male children reported that they downloaded an app as a reward for an achievement or a good behavior.

What are your motivations for downloading an app/apps for your child?

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Release date

June 2015


United Kingdom

Survey time period

from January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Source provides the following information:
"Notes: Percentages out of each demographic group, e.g. out of parents responding in relation to a male child, 33.2% download an app as a reward for achievement/good behavior. Participants may select multiple motivations hence percentages sum to over 100%. Statistical tests for significance of associations between demographic group and selecting each motivation (yes/no) noted within cells."

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