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Motivations for downloading apps for children in the UK 2015, by age group

What are your motivations for downloading an app/apps for your child?

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Sources

Release date

June 2015

Region

United Kingdom

Survey time period

from January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Source provides the following information:
"Notes: Percentages out of each demographic group, e.g. out of parents responding in relation to a male child, 33.2% download an app as a reward for achievement/good behavior. Participants may select multiple motivations hence percentages sum to over 100%. Statistical tests for significance of associations between demographic group and selecting each motivation (yes/no) noted within cells."

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