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Main sources of influence on discovering new apps by preschoolers UK 2015 by age
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Main sources of influence on discovering new apps by preschoolers UK 2015 by age
Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group*
This statistic displays the main sources of information influencing the discovery of new app by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group. During the survey period, 13.4 percent of responding parents or caregivers of children aged between four and five years reported that social media was one of the top three influences for their child's last app discovery.
Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group*
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Description
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This statistic displays the main sources of information influencing the discovery of new app by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group. During the survey period, 13.4 percent of responding parents or caregivers of children aged between four and five years reported that social media was one of the top three influences for their child's last app discovery.
Show more- Show sources information
- Show publisher information
- Release date
- June 2015
- Region
- United Kingdom
- Survey time period
- from January 2015 to June 2015
- Number of respondents
- 2,000 respondents
- Special properties
- UK parents/caregivers of 0-5 year-olds.
- Method of interview
- Online survey
- Supplementary notes
-
* Original survey question was phrased as follows:
"Thinking of the last app your child discovered, which of these ways influenced the way they found out about it? Please rank in order of importance if there was more than one influence".
The source adds the following information: "Notes: Percentage of respondents within each demographic group listing each option in their top 3 ranked in order of importance. E.g. 13.2% of respondents answering in relation to a male child felt that TV adverts were one of the top 3 influences for their child’s last app discovery."
Source
- Show sources information
- Show publisher information
- Release date
- June 2015
More information
- Region
- United Kingdom
- Survey time period
- from January 2015 to June 2015
- Number of respondents
- 2,000 respondents
- Special properties
- UK parents/caregivers of 0-5 year-olds.
- Method of interview
- Online survey
- Supplementary notes
-
* Original survey question was phrased as follows:
"Thinking of the last app your child discovered, which of these ways influenced the way they found out about it? Please rank in order of importance if there was more than one influence".
The source adds the following information: "Notes: Percentage of respondents within each demographic group listing each option in their top 3 ranked in order of importance. E.g. 13.2% of respondents answering in relation to a male child felt that TV adverts were one of the top 3 influences for their child’s last app discovery."
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