This statistic displays the main sources of information influencing the discovery of new app by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group. During the survey period, 13.4 percent of responding parents or caregivers of children aged between four and five years reported that social media was one of the top three influences for their child's last app discovery.
Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group*
* Original survey question was phrased as follows:
"Thinking of the last app your child discovered, which of these ways influenced the way they found out about it? Please rank in order of importance if there was more than one influence".
The source adds the following information: "Notes: Percentage of respondents within each demographic group listing each option in their top 3 ranked in order of importance. E.g. 13.2% of respondents answering in relation to a male child felt that TV adverts were one of the top 3 influences for their child’s last app discovery."
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BBC, & University of Sheffield, & University of Edinburgh, & Dubit. (June 18, 2015). Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group* [Graph]. In Statista. Retrieved February 22, 2020, from https://www.statista.com/statistics/483584/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC, und University of Sheffield, und University of Edinburgh, und Dubit. "Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group*." Chart. June 18, 2015. Statista. Accessed February 22, 2020. https://www.statista.com/statistics/483584/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC, University of Sheffield, University of Edinburgh, Dubit. (2015). Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group*. Statista. Statista Inc.. Accessed: February 22, 2020. https://www.statista.com/statistics/483584/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC, and University of Sheffield, and University of Edinburgh, and Dubit. "Main Sources of Information Influencing The Discovery of New Apps by Preschoolers According to Parents and Caregivers in The United Kingdom (Uk) in 2015, by Age Group*." Statista, Statista Inc., 18 Jun 2015, https://www.statista.com/statistics/483584/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC & University of Sheffield & University of Edinburgh & Dubit, Main sources of information influencing the discovery of new apps by preschoolers according to parents and caregivers in the United Kingdom (UK) in 2015, by age group* Statista, https://www.statista.com/statistics/483584/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/ (last visited February 22, 2020)
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