Playboy - global circulation 1960-2018

Playboy's circulation worldwide from 1960 to 2018 (in millions)

by Amy Watson, last edited Aug 7, 2019
Playboy - global circulation 1960-2018 The circulation of the men's lifestyle and entertainment magazine Playboy has dropped significantly in recent years, falling to just over 200 thousand in 2018 from 1.2 million five years earlier. The magazine reported its highest global circulation in 1975, when an average issue sold 5.6 million copies.
Playboy circulation numbers – additional information

Founded in 1953 by the late Hugh Hefner, Playboy is a men’s lifestyle and entertainment magazine. Playboy started in Chicago, and is now published in more than 50 countries. The first foreign edition was launched in Germany in 1972. In 2018, Playboy magazine reached around 740 thousand readers per issue in Germany. The magazine’s logo, which is a silhouette of a rabbit in a tuxedo bow tie, is one of the most recognizable trademarks in the world. Thanks to its strong brand and reputation over the years, Playboy frequently used to feature in a ranking of leading magazines on social media, however the publication's dwindling popularity saw the brand drop off the list. As of March 2016, about 16.82 million people liked Playboy’s page on Facebook, and had 4.6 million Instagram followers, but since then has been overtaken by Vogue, GQ and Vanity Fair amongst others.

Cooper Hefner (son of Hugh Hefner) has made multiple attempts to redefine, rebrand and restyle the publication during his time as chief creative officer, including removing nudity from the magazine and then deciding to include it again shortly afterwards. Despite his efforts, it seems unlikely that Playboy will ever successfully regain the influence or popularity it enjoyed in the 1970s, however the brand itself will likely live on in consumer's memories young and old for many years to come.
Show more

Playboy's circulation worldwide from 1960 to 2018 (in millions)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Magazine industry in the Netherlands"
  • Revenue
  • Reach and readership
  • Magazines and social media
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.