Share of people reading magazines daily in the Netherlands 2013-2020

Dutch consumers in 2020 were less likely to read a magazine on a daily basis than in 2019. This based on the results of a survey that measured every year whether or not consumers read a magazine each day (or close to each day). It suggests that magazine readership in the Netherlands decreased between 2013 and 2020. In 2013, just under 25 percent of respondents indicated that they read magazines (almost) daily, whereas by 2020 this percentage had decreased to 11 percent.

Share of people reading magazines (almost) daily in the Netherlands from 2013 to 2020

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Source

Release date

February 2020

Region

Netherlands

Survey time period

2013 to 2020

Number of respondents

1,251*

Age group

13 years and older

Special properties

Consumers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Hoe vaak bent u bezig met de volgende activiteiten: tijdschrift lezen (papier dan wel digitaal)?" (English: how often do you engage in the following activities: reading a magazine (paper or digital?). Figures represent the share of people indicating they engage in this activity multiple times a day or almost every day.

The figures have been taken from several publications.

* Respondents were different per year, and were as follows: 2013 n=1,202, 2014 n=1,202, 2015 n=1,201, 2016 n=1,212, 2017 n=1,282, 2018 n=1,206, 2019 n =1,208.

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Statistics on "Traditional media in the Netherlands"

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