The statistic shows the distribution of short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by TV platform. During this quarter, the Spot TV advertising spending accounted for 8.6 percent of short-form DRTV expenditures.
Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform
Characteristic
Share of advertising spending
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Response Magazine. (May 1, 2018). Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine. "Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform." Chart. May 1, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine. (2018). Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine. "Distribution of Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Tv Platform." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine, Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform Statista, https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/ (last visited July 27, 2024)
Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/