Short-form DRTV advertising spending share in the U.S. Q4 2017, by platform

Published by Michele Majidi, Jan 5, 2023
The statistic shows the distribution of short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by TV platform. During this quarter, the Spot TV advertising spending accounted for 8.6 percent of short-form DRTV expenditures.

Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform

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Release date

May 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define short-form direct response TV ads as 30, 60 or 90 second long.

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Statistics on " TV advertising in the United States "

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Statistics on TV advertising in the United States

Overview

6

Leading advertisers

5

Leading categories

6

Connected TV

8

Consumer attitudes

7

Further related statistics

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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