TV advertising worldwide - statistics & facts
Key insights
- Share of TV in global ad spending
- 26.1%

Detailed statistics
Global advertising expenditure 2015-2022, by media
- TV ad revenue worldwide
- 158bn USD

Detailed statistics
TV advertising revenue worldwide 2014-2026
- Largest TV advertising region based on spending
- North America

Detailed statistics
TV advertising spending worldwide from 2000-2024, by region
Company Insights Top 100 advertising & marketing companies
Add-OnEditor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
-
Premium Statistic
TV advertising revenue worldwide 2014-2026
TV advertising revenue worldwide 2014-2026
Global television advertising revenue from 2014 to 2027 (in billion U.S. dollars)
-
Premium Statistic
Growth of global TV/video advertising revenue 2018-2027
Growth of global TV/video advertising revenue 2018-2027
Change in TV and video advertising revenue worldwide from 2018 to 2027
-
Premium Statistic
Global TV ad spend share 2014-2022
Global TV ad spend share 2014-2022
Share of TV in advertising spending worldwide from 2014 to 2022
-
Premium Statistic
TV advertising spending worldwide from 2000-2024, by region
TV advertising spending worldwide from 2000-2024, by region
TV advertising spending worldwide from 2000 to 2024, by region (in million U.S. dollars)
North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
- Premium Statistic Canada TV advertising revenue 2003-2021
- Premium Statistic Canada: TV advertising revenue 2003-2021, by source
- Premium Statistic Mexico: TV advertising spending 2020-2025
- Premium Statistic Mexico: TV ad revenue 2017-2021, by channel
- Premium Statistic TV advertising revenue in the U.S. 2019-2025
- Premium Statistic Top TV advertisers in the U.S. 2021
North America
-
Premium Statistic
TV advertising spending in North America 2000-2024
TV advertising spending in North America 2000-2024
Television advertising spending in North America from 2000 to 2024 (in million U.S. dollars)
-
Premium Statistic
Canada TV advertising revenue 2003-2021
Canada TV advertising revenue 2003-2021
TV advertising revenue in Canada from 2003 to 2021 (in billion Canadian dollars)
-
Premium Statistic
Canada: TV advertising revenue 2003-2021, by source
Canada: TV advertising revenue 2003-2021, by source
TV advertising revenue in Canada from 2003 to 2021, by source (in million Canadian dollars)
-
Premium Statistic
Mexico: TV advertising spending 2020-2025
Mexico: TV advertising spending 2020-2025
TV advertising expenditure in Mexico in 2020, 2021, and 2025 (in million U.S. dollars)
-
Premium Statistic
Mexico: TV ad revenue 2017-2021, by channel
Mexico: TV ad revenue 2017-2021, by channel
Advertising revenue generated by selected TV channels in Mexico in selected quarters from 2017 to 2021 (in billion Mexican pesos)
-
Premium Statistic
TV advertising revenue in the U.S. 2019-2025
TV advertising revenue in the U.S. 2019-2025
TV advertising revenue in the United States from 2019 to 2025 (in billion U.S. dollars)
-
Premium Statistic
Top TV advertisers in the U.S. 2021
Top TV advertisers in the U.S. 2021
Leading TV advertisers in the United States in 2021 (in million U.S. dollars)
South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV advertising spend in Chile 2019-2022, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
South America
-
Premium Statistic
Latin America: TV ad spend 2010-2024
Latin America: TV ad spend 2010-2024
TV advertising spending in Latin America from 2010 to 2024 (in billion U.S. dollars)
-
Premium Statistic
Latin America: TV ad spend 2021, by country
Latin America: TV ad spend 2021, by country
TV advertising spending in selected countries in Latin America in 2021 (in million U.S. dollars)
-
Premium Statistic
Argentina: advertising spending 2020-2021, by medium
Argentina: advertising spending 2020-2021, by medium
Advertising spending in Argentina in 2020 and 2021, by medium (in million Argentine pesos)
-
Premium Statistic
Brazil: TV ad investments 2019-2021
Brazil: TV ad investments 2019-2021
TV advertising spending in Brazil in 2019 and 2021, by type (in billion Brazilian reals)
-
Premium Statistic
TV advertising spend in Chile 2019-2022, by type
TV advertising spend in Chile 2019-2022, by type
TV advertising spending in Chile from 2019 to 2022, by type (in billion Chilean pesos)
-
Premium Statistic
TV ad spend in Colombia 2018-2024
TV ad spend in Colombia 2018-2024
TV advertising spending in Colombia from 2018 to 2024 (in billion U.S. dollars)
-
Premium Statistic
Peru: ad spend 2018-2024, by medium
Peru: ad spend 2018-2024, by medium
Advertising spending in Peru from 2018 to 2024, by medium (in million U.S. dollars)
APAC
8
- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2015-2023, by type
APAC
-
Premium Statistic
Television ad spending APAC 2012-2024
Television ad spending APAC 2012-2024
Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars)
-
Premium Statistic
TV ad spend in APAC 2021, by country
TV ad spend in APAC 2021, by country
TV advertising spending in selected markets in the Asia-Pacific region in 2021 (in million U.S. dollars)
-
Premium Statistic
TV ad spending growth APAC 2012-2024
TV ad spending growth APAC 2012-2024
Year-on-year change in television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024
-
Premium Statistic
Value of pay TV advertising market in Australia 2015-2024
Value of pay TV advertising market in Australia 2015-2024
Value of subscription television advertising market in Australia from 2015 to 2019, with forecasts until 2024 (in million Australian dollars)
-
Premium Statistic
TV advertising revenue in China 2013-2023
TV advertising revenue in China 2013-2023
Annual TV advertising spending in China from 2013 to 2020 with a forecast until 2023 (in billion yuan)
-
Premium Statistic
TV ad expenditure in India 2014-2021
TV ad expenditure in India 2014-2021
TV advertising spending in India from 2014 to 2021 (in billion Indian rupees)
-
Premium Statistic
TV advertising expenses in Japan 2012-2021
TV advertising expenses in Japan 2012-2021
Television advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
-
Premium Statistic
Terrestrial TV ad revenue in South Korea 2015-2023, by type
Terrestrial TV ad revenue in South Korea 2015-2023, by type
Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won)
Europe
9
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2022
- Premium Statistic Television advertising spending in the UK 2011-2022
Europe
-
Premium Statistic
Television advertising spending in Central and Eastern Europe 2000-2024
Television advertising spending in Central and Eastern Europe 2000-2024
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)
-
Premium Statistic
Television advertising spending in Western Europe 2000-2024
Television advertising spending in Western Europe 2000-2024
Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars)
-
Premium Statistic
TV ad spend in Europe 2021, by country
TV ad spend in Europe 2021, by country
TV advertising spending in selected countries in Europe in 2021 (in million U.S. dollars)
-
Premium Statistic
Television advertising revenues in France 2017-2022
Television advertising revenues in France 2017-2022
Television advertising revenue in France from 2017 to 2022 (in million euros)
-
Premium Statistic
Net income of the TV advertising market in Germany 1998-2021
Net income of the TV advertising market in Germany 1998-2021
Net television advertising income in Germany from 1998 to 2021 (in billion euros)
-
Premium Statistic
TV ad spending in Italy 2019-2022
TV ad spending in Italy 2019-2022
TV advertising spending in Italy from 2019 to 2022 (in billion euros)
-
Premium Statistic
TV advertising market value in Russia 2020-2025
TV advertising market value in Russia 2020-2025
TV advertising market value in Russia in 2020 with a forecast for 2025 (in billion Russian rubles)
-
Premium Statistic
Television advertising expenditure in Spain 2016-2022
Television advertising expenditure in Spain 2016-2022
Television advertising expenditure in Spain from 2016 to 2022 (in million euros)
-
Premium Statistic
Television advertising spending in the UK 2011-2022
Television advertising spending in the UK 2011-2022
Television advertising expenditure in the United Kingdom from 2011 to 2022 (in billion GBP)
Africa
9
- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2017-2025
- Premium Statistic Traditional television advertising spending in Morocco 2017-2025
- Premium Statistic Traditional television advertising spending in Nigeria 2017-2025
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
- Premium Statistic Traditional television advertising spending in Tanzania 2017-2025
Africa
-
Premium Statistic
TV ad spend in Africa 2017-2027
TV ad spend in Africa 2017-2027
Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars)
-
Premium Statistic
MENA TV ad spend 2005-2024
MENA TV ad spend 2005-2024
TV advertising spending in Middle East and North Africa (MENA) from 2005 to 2024 (in million U.S. dollars)
-
Premium Statistic
TV ad spend in Africa 2021, by country
TV ad spend in Africa 2021, by country
TV advertising spending in selected countries in Africa in 2021 (in million U.S. dollars)
-
Premium Statistic
Traditional television advertising spending in Ghana 2017-2025
Traditional television advertising spending in Ghana 2017-2025
Traditional television advertising spending in Ghana from 2017 to 2025, by segment (in million U.S. dollars)
-
Premium Statistic
Traditional television advertising spending in Kenya 2017-2025
Traditional television advertising spending in Kenya 2017-2025
Traditional television advertising spending in Kenya from 2017 to 2025, by segment (in million U.S. dollars)
-
Premium Statistic
Traditional television advertising spending in Morocco 2017-2025
Traditional television advertising spending in Morocco 2017-2025
Traditional television advertising spending in Morocco from 2017 to 2025, by segment (in million U.S. dollars)
-
Premium Statistic
Traditional television advertising spending in Nigeria 2017-2025
Traditional television advertising spending in Nigeria 2017-2025
Traditional television advertising spending in Nigeria from 2017 to 2025, by segment (in million U.S. dollars)
-
Premium Statistic
Traditional television advertising spending in South Africa 2017-2025
Traditional television advertising spending in South Africa 2017-2025
Traditional television advertising spending in South Africa from 2017 to 2025, by segment (in million U.S. dollars)
-
Premium Statistic
Traditional television advertising spending in Tanzania 2017-2025
Traditional television advertising spending in Tanzania 2017-2025
Traditional television advertising spending in Tanzania from 2017 to 2025, by segment (in million U.S. dollars)
Market insights
5
- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Market insights
-
Premium Statistic
Planned changes in ad spending of marketers worldwide 2022, by medium
Planned changes in ad spending of marketers worldwide 2022, by medium
Planned changes in media spending of marketers worldwide in 2022, by medium
-
Premium Statistic
Most impactful marketing technology innovations according to marketers worldwide 2022
Most impactful marketing technology innovations according to marketers worldwide 2022
Leading marketing technology innovations believed to be most impactful for advertising by marketers worldwide as of April 2022
-
Premium Statistic
Most trusted ad channels worldwide 2021
Most trusted ad channels worldwide 2021
Most trusted advertising channels worldwide as of September 2021
-
Premium Statistic
Ad spend vs. media time gap worldwide 2022
Ad spend vs. media time gap worldwide 2022
Difference between advertising spending and time spent with selected media worldwide in 2022 (index score)
-
Premium Statistic
Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium
Reports & StudiesGet the best reports to understand your industry
Get the best reports to understand your industry
Contact

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Mon - Fri, 9am - 6pm (EST)