Leading primetime TV programming sources for Generation Y in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime among Generation Y viewers in the United States as of May 2015. During a GfK survey, 21 percent of respondents between the ages of 13 and 34 stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 52 percent of respondents, live TV was their main source of evening TV programming.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

332; total survey n = 1,010

Age group

13-35 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Thinking of all your viewing on a television in the evening (either 'regular' TV or streaming on a TV set), what source would you say you typically turn to first?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Netflix"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.