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Words used by tourists to describe the United Kingdom (UK) 2019

This statistic presents the leading words chosen to describe a potential trip to the United Kingdom (UK) according to tourists from other global markets in 2019. 'Educational' and 'fascinating' were words used by around a third of respondents to describe the UK. Five percent said they would describe a potential trip as 'depressing'.

Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2019

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Release date

November 2019


United Kingdom (Great Britain)

Survey time period


Number of respondents

20,000 respondents

Age group

18 years and older

Special properties

Consumers from 20 panel countries*

Method of interview

Online panel

Supplementary notes

* The source adds the following information regarding to the survey from which the data is taken: "The GfK Anholt Nations Brand Index is an annual study amongst 20,000 consumers in 20 panel countries around the world. Respondents score 50 nations (including the UK) on a raft of attributes including some relating to tourism, culture and welcome as well as those relating to exports, governance and immigration / investment."

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Statistics on "Inbound tourism in the United Kingdom (UK)"

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