This statistic presents the leading words chosen to describe a potential trip to the United Kingdom (UK) according to tourists from other global markets in 2018. 'Educational' and 'fascinating' were words used by around a third of respondents to describe the UK. Five percent said they would describe a potential trip as 'depressing'.
Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2018
* The source adds the following information regarding to the survey from which the data is taken: "The GfK Anholt Nations Brand Index is an annual study amongst 20,000 consumers in 20 panel countries around the world. Respondents score 50 nations (including the UK) on a raft of attributes including some relating to tourism, culture and welcome as well as those relating to exports, governance and immigration / investment."
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Statistics on "Inbound tourism in the United Kingdom (UK)"
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VisitBritain. (November 1, 2018). Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain. "Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2018." Chart. November 1, 2018. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain. (2018). Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain. "Words Used by International Visitors to Describe a Potential Trip to The United Kingdom (Uk) in 2018." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain, Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/501425/tourist-descriptions-of-united-kingdom/ (last visited March 31, 2020)
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