Words associated with trips to the UK 2022

According to a 2022 study based on consumers from 20 countries worldwide, "educational" was the word most associated with a potential trip to the United Kingdom. That year, one in four surveyed international consumers would use this term to describe a journey to the country. Meanwhile, 35 percent of the survey sample mentioned "fascinating" and "exciting".

Words used by international consumers to describe a potential trip to the United Kingdom (UK) in 2022

Characteristic	Share of respondents
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Release date

November 2022

More information

Region

United Kingdom (Great Britain)

Survey time period

July 5 to August 11, 2022

Number of respondents

60,000 respondents

Age group

18 years and older

Special properties

consumers from 20 countries*

Method of interview

Online survey

Supplementary notes

*Figures refer to an annual study, the Anholt-Ipsos Nation Brands Index (or NBI), involving 60,000 consumers in 20 panel countries worldwide. Respondents involved in the study score 60 nations on a series of attributes, including some related to culture and tourism. The 20 panel countries are: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, South Africa, Saudi Arabia, South Korea, Sweden, Turkey, the United Kingdom, and the United Sates.

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