Words used by tourists to describe the United Kingdom (UK) 2018

This statistic presents the leading words chosen to describe a potential trip to the United Kingdom (UK) according to tourists from other global markets in 2018. 'Educational' and 'fascinating' were words used by around a third of respondents to describe the UK. Five percent said they would describe a potential trip as 'depressing'.

Words used by international visitors to describe a potential trip to the United Kingdom (UK) in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date



United Kingdom (Great Britain)

Survey time period

July 2018

Number of respondents

20,000 respondents

Age group

18 years and older

Special properties

Consumers from 20 panel countries*

Method of interview

Online panel

Supplementary notes

* The source adds the following information regarding to the survey from which the data is taken: "The GfK Anholt Nations Brand Index is an annual study amongst 20,000 consumers in 20 panel countries around the world. Respondents score 50 nations (including the UK) on a raft of attributes including some relating to tourism, culture and welcome as well as those relating to exports, governance and immigration / investment."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Inbound tourism in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.