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Likelihood of tourists to visit Britain following the EU referendum 2018, by market

This statistic illustrates the likelihood of international travelers to visit Britain following the decision of the EU referendum ('brexit') in 2016, according to a consumer sentiment survey conducted in March 2018. Overall, the majority of respondents stated that the referendum result made no difference to their likelihood to visit Britain. Chinese travelers were the market most likely to visit Britain, with 31 percent saying they were more likely to visit and 27 percent much more likely. Only four percent of Chinese respondents said they were less likely to visit.

Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?

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Release date

June 2018


United Kingdom

Survey time period

March 9-16, 2018

Number of respondents


Age group

18 years and older

Special properties

International travelers (taken a holiday abroad in last three years) from 9 markets**

Method of interview

Online survey

Supplementary notes

* 500 respondents per market.
** A total of 9 international markets were surveyed: Germany, France, Italy, Netherlands, Poland, Spain, Sweden, China and the USA.
Don't know responses are not displayed.

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Statistics on "Brexit and the EU-UK travel industry"

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