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Cultural products international consumers associate with the UK 2021

Cultural products international consumers associate with the United Kingdom (UK) in 2021

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Sources

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Release date

December 2021

Region

United Kingdom

Survey time period

July 6 to August 13, 2021

Number of respondents

60,000 respondents

Special properties

consumers from 20 countries*

Method of interview

Panel survey

Supplementary notes

*The source adds the following information related to the survey from which the data is taken: "The Anholt-Ipsos Nation Brands Index (or NBI) is an annual study amongst 60,000 consumers in 20 panel countries around the world. Respondents score 60 nations (including the UK) on a raft of attributes including some relating to tourism, culture and people as well as those relating to exports, governance and immigration / investment.

The overall ‘nation brand’ rank is based on scores across all attributes. The 20 panel countries are: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, South Africa, Saudi Arabia, South Korea, Sweden, Turkey, UK, and USA".

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