Clothing: popular shopping locations in Germany 2020

This statistic shows the results of a survey on the most popular shopping locations for clothing in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly 6.94 million Germans aged 14 years and older stated that they mainly bought their clothes from online stores.

Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents

Characteristic	Clothing store	Department stores	Online stores	Discounters	Mail order/catalogues	I don't buy my own clothing	Other (e.g. second hand)	Sports stores*	No answer
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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First included in 2018.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find more information on the methodology of the study here and in the report.

Figures have been rounded for easier understanding.