This statistic shows the results of a survey on the most popular shopping locations for clothing in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly 6.94 million Germans aged 14 years and older stated that they mainly bought their clothes from online stores.
Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.
You can find more information on the methodology of the study here and in the report.
Figures have been rounded for easier understanding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents." Chart. November 18, 2020. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most Popular Shopping Locations for Clothing in Germany from 2017 to 2020, by Number of Respondents." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents Statista, https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/ (last visited September 21, 2024)
Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/