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Main drivers for purchasing avocados of U.S. Hispanics 2019

The statistic shows the results of an annual survey conducted by the Hass Avocado Board from May 14 to May 27, 2019. U.S. Hispanic consumers were asked about their main reasons for buying avocados. Some 90 percent of U.S. Latinos reported the health and taste associated with avocados as one important driver for purchase.

U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2019

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Release date

September 2019


United States

Survey time period

May 14 to May 27, 2019

Number of respondents

1,200 respondents

Age group

18 years and older

Special properties

Hispanics, who do at least half of the grocery shopping for their household

Method of interview

Online panel

Supplementary notes

The original question ran as follows: 'Below is a list of reasons for why you might buy avocados. For each item I read, please tell me if it is a reason for why you would buy avocados'.

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Statistics on "Avocado industry"

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