Main drivers for purchasing avocados of U.S. Hispanics, 2021

The statistic shows the results of an annual survey conducted by the Hass Avocado Board from June 1 to June 20, 2021. U.S. Hispanic consumers were asked about their main reasons for buying avocados. Around 90 percent of U.S. Latinos reported the health and taste associated with avocados as one important driver for purchase.

U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2021

Characteristic	Share of respondents
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Release date

December 2021

More information

Region

United States

Survey time period

June 1 to June 20, 2021

Number of respondents

1,200 respondents

Age group

18 years and older

Special properties

People who identify as Hispanic, who do a share of the grocery shopping for their household

Method of interview

Online panel

Supplementary notes

The original question ran as follows: 'Below is a list of reasons for why you personally might buy avocados for use in the home. For each item I read, please tell me if it is a reason for why you would buy avocados'.
Release date reflects date of access to source.

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