This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2017. Hispanics spent 1.5 trillion U.S. dollars in the retail and CPG market in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.
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Buying power of the U.S. Hispanic population 1990-2017
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Buying power of Hispanic consumers in the United States from 1990 to 2017 (in trillion U.S. dollars)
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This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2017. Hispanics spent 1.5 trillion U.S. dollars in the retail and CPG market in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.
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This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2017. Hispanics spent 1.5 trillion U.S. dollars in the retail and CPG market in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.
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- Release date
- August 2014
- Region
- United States
- Survey time period
- 2012
- Supplementary notes
- * Projection
More information
- Region
- United States
- Survey time period
- 2012
- Supplementary notes
- * Projection
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Statistics on "Hispanics in the U.S.: Shopping behavior"
- Overview
The most important statistics
- Hispanic population of the United States from 2010 to 2017 (in millions)Hispanic population of the U.S. 2010-2017
- Forecast of the Hispanic population of the United States from 2010 to 2050 (in millions)Hispanic population of the U.S. from 2010 to 2050
- Buying power of Hispanic consumers in the United States from 1990 to 2017 (in trillion U.S. dollars)Buying power of the U.S. Hispanic population 1990-2017
- Hispanic consumer expenditure in the United States from 2018 to 2024 (in billion U.S. dollars)Hispanic consumer expenditure in the United States from 2018 to 2024
- Market size of Hispanic foods and beverages in the United States in 2015 and 2020, based on sales (in billion U.S. dollars)Hispanics: market size of foods and beverages in the U.S. 2015-2020
- Sales value change of Hispanic versus non-Hispanic consumers in the United States in 2016, by department (compared to the prior year)U.S. sales value change of Hispanic and non-Hispanic consumers 2016, by department
- Shopping habits
The most important statistics
- Consumer opinions on grocery shopping in the United States in 2017, by Hispanic ethnicityAttitudes towards grocery shopping in the U.S. in 2017, by Hispanic ethnicity
- In the past six months, at which of these stores have you bought any household groceries?Grocery shopping channel usage in the U.S. in 2017, by Hispanic ethnicity
- In an average month, about how many of each of the following types of shopping trips do you make?Monthly shopping trip frequency in the US in 2016, by trip type and ethnicity
- Store format shopping preference of Hispanics in the United States in 2017, by language preferenceHispanic store format preference in the U.S. in 2017, by language preference
- Accompaniment of Hispanic shoppers on shopping trips in the United States in 2017Hispanic shoppers: shopping trip accompaniment in the U.S. 2017
- On a typical shopping trip, about what percentage of your grocery items are considered organic products?Hispanic shoppers in the U.S.: share of organic products on a shopping trip 2014-2016
- In the past three months, when grocery shopping, have you purchased any food or beverage products that specifically mentioned or included the following features?Hispanic grocery shopping purchases in the U.S. in 2016, by product claim
- Cereal shopping preference
The most important statistics
- Hispanic dollar share for the leading cereal brands in the United States in 2016Cereal: Hispanic dollar share for the leading cereal brands in the U.S. 2016
- Share of importance of certain strategies in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppersImportance of loyalty strategies in the U.S. 2016, by retailers vs. Hispanic shoppers
- Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppersU.S. importance of communication efforts 2016, by retailers vs. Hispanic shoppers
- Consumer expenditure
The most important statistics
- Hispanic discretionary spending in the United States in 2016, by region (in billion U.S. dollars)Hispanic discretionary spending in the United States in 2016, by region
- Hispanic discretionary spending share in the United States in 2016, by region Hispanic discretionary spending share in the U.S. in 2016, by region
- Hispanic discretionary spending in the United States in 2016, by city (in billion U.S. dollars)Hispanic discretionary spending in the United States in 2016, by city
- Hispanic discretionary spending share in the United States in 2016, by city Hispanic discretionary spending share in the United States in 2016, by city
- Total food at home Hispanic household expenditure in the United States in 2016, by category (in million U.S. dollars)Total Hispanic food at home household expenditure in the U.S. in 2016, by category
- Average food at home Hispanic household expenditure in the United States in 2016, by category (in U.S. dollars)Average Hispanic food at home household expenditure in the U.S. in 2016, by category
- Average spend on branded and private label products in the United States in 2016, by ethnicity (in U.S. dollars)Branded and private label product expenditure in the U.S. 2016, by ethnicity
- Eating behavior
The most important statistics
- Wine consumption of Hispanics in the United States in 2013 and 2033, based on value (in million cases)Wine consumption of U.S. Hispanics 2013-2033
- Female beverage consumption in the United States in 2016, by Hispanic ethnicity*Female beverage consumption in the United States in 2016, by Hispanic ethnicity
- Share of coffee consumption among Hispanic-Americans in the United States in 2017, by type of coffeeShare of U.S. coffee consumption among Hispanic-Americans by type of coffee 2017
- Average number of avocados purchased in the United States in 2017, by Hispanic versus non-Hispanic populationU.S. Hispanics vs. non-Hispanics: average amount of avocados bought 2017
- U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2017Main drivers for purchasing avocados of U.S. Hispanics 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Shopping trips made by the U.S. population by Hispanic ethnicity 2013
- MexGrocer.com: grocery expenditure of Hispanics and Non-Hispanics in the U.S. 2012
- Shopping expenditure per trip of U.S. households - Hispanics 2013
- Grocery expenditure of Hispanic consumers in the U.S. 2012
- Hispanic consumers: how do you create your shopping list 2012?
- Hispanic shoppers' choice of shopping assistance with dieticians in the U.S. 2013
- Hispanic consumers: shopping trips by type 2012-2013
- Hispanics- willingness to use a dietician for shopping assistance in the U.S. 2013
- Usage rate of Mexican food items in U.S. households 2012
- U.S. Hispanic consumers: average shopping expenditure on food by gender 2014
- Share of Hispanic households where children influence purchasing decisions 2013
- U.S. Hispanic consumers: average visits per month to purchase CPG by category 2014
- Shopping habits - U.S. Hispanic consumers 2013
- Buying power of the U.S. African-American population 2015/2020
- U.S. Hispanic consumers: CPG spending per visit by category 2014
- Consumers who make an effort to buy locally grown food in Canada 2015, by income
- Confidence in food producers and retailers in Great Britain 2013
- Grocery shoppers budgeting behaviour in Great Britain 2014, by generation
- U.S. adults bringing their own containers to cafes and supermarkets by gender 2017
- Share of online grocery shopping in the GCC by country 2016
Studies
- Millennials in the U.S.: Grocery shopping behavior
- Hispanics in the U.S.: Shopping behavior
- UK consumers: Online grocery shopping
- Baby Boomers in the U.S.: Grocery shopping behavior
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Grocery shopping in China
- Food retail in the United States
- U.S. online grocery retail
- Food shopping behavior in the U.S.
- Online food retail market in the Netherlands
- Food retail in Italy
- Supermarkets and hypermarkets in Italy
- Food retail in Japan
- Loblaws
Statistics on the topic
Free statistics
- Hispanic population of the United States from 2010 to 2017 (in millions)
- Forecast of the Hispanic population of the United States from 2010 to 2050 (in millions)
- Share of consumers who make an effort to buy locally grown food in Canada as of May 2015, by household income
Premium Statistics
- Buying power of Hispanic consumers in the United States from 1990 to 2017 (in trillion U.S. dollars)
- Hispanic consumer expenditure in the United States from 2018 to 2024 (in billion U.S. dollars)
- Market size of Hispanic foods and beverages in the United States in 2015 and 2020, based on sales (in billion U.S. dollars)
- Sales value change of Hispanic versus non-Hispanic consumers in the United States in 2016, by department (compared to the prior year)
- Consumer opinions on grocery shopping in the United States in 2017, by Hispanic ethnicity
- In the past six months, at which of these stores have you bought any household groceries?
- In an average month, about how many of each of the following types of shopping trips do you make?
- Store format shopping preference of Hispanics in the United States in 2017, by language preference
- Accompaniment of Hispanic shoppers on shopping trips in the United States in 2017
- On a typical shopping trip, about what percentage of your grocery items are considered organic products?
- In the past three months, when grocery shopping, have you purchased any food or beverage products that specifically mentioned or included the following features?
- Hispanic dollar share for the leading cereal brands in the United States in 2016
- Share of importance of certain strategies in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers
- Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers
- Hispanic discretionary spending in the United States in 2016, by region (in billion U.S. dollars)
- Hispanic discretionary spending share in the United States in 2016, by region
- Hispanic discretionary spending in the United States in 2016, by city (in billion U.S. dollars)
- Hispanic discretionary spending share in the United States in 2016, by city
- Total food at home Hispanic household expenditure in the United States in 2016, by category (in million U.S. dollars)
- Average food at home Hispanic household expenditure in the United States in 2016, by category (in U.S. dollars)
- Average spend on branded and private label products in the United States in 2016, by ethnicity (in U.S. dollars)
- Wine consumption of Hispanics in the United States in 2013 and 2033, based on value (in million cases)
- Female beverage consumption in the United States in 2016, by Hispanic ethnicity*
- Share of coffee consumption among Hispanic-Americans in the United States in 2017, by type of coffee
- Average number of avocados purchased in the United States in 2017, by Hispanic versus non-Hispanic population
- U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2017
- Average number of shopping trips per household in the United States in 2013, by Hispanic ethnicity*
- Grocery expenditure of Hispanics and Non-Hispanics at MexGrocer.com in the United States in 2012 (in U.S. dollars per month)
- Hispanics' and non-Hispanics' average shopping expenditure per household and trip in the United States in 2013, by ethnicity (in U.S. dollars)
- Hispanic consumers' grocery expenditure on average in the United States in 2012 (in U.S. dollars per month)
- Shopping list organization of Hispanic consumers in the United States in 2012 (as percentage of respondents)
- Hispanic shoppers' preferences on dietetic shopping assistance in the United States in 2013, by category*
- Monthly shopping trip frequency of Hispanic consumers in the United States in 2012 and 2013, by type (in number of trips)
- Share of Hispanic consumers willing to use a dietician for shopping assistance in the United States in 2013*
- Household usage rate of Mexican foods in the United States in 2012, by selected item
- Average shopping expenditure per trip of Hispanics on food in the United States in 2014, by gender (in U.S. dollars)
- Influence of Hispanic children on purchase decisions in the United States in 2013, by category
- Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category
- Recent trends in grocery shopping habits of Hispanics in the United States in 2013
- Buying power of African-American consumers in the United States in 2015 and 2020 (in trillion U.S. dollars)
- Average shopping expenditure per visit of Hispanics on consumer packaged goods (CPG) in the United States in 2014, by category (in U.S. dollars)
- Would you feel more or less confident about food producers and retailers if...?
- Do you stick to a strict budget when grocery shopping?
- Share of U.S. adults who bring their own containers to coffee shops and grocery stores in 2017, by gender*
- Share of respondents who have done online food shopping in the Gulf region in October 2016, by country
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