• Hispanics' buying power in the U.S., 2017 | Statistic

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Buying power of the U.S. Hispanic population 1990-2017

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Buying power of Hispanic consumers in the United States from 1990 to 2017 (in trillion U.S. dollars)

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About This Statistic

This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2017. Hispanics spent 1.5 trillion U.S. dollars in the retail and CPG market in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.

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Hispanics: market size of foods and beverages in the U.S. 2009, 2012, and 2017

Hispanics: market size of foods and beverages in the U.S. 2009, 2012, and 2017

Hispanic population of the U.S. from 2010 to 2050

Hispanic population of the U.S. from 2010 to 2050

Hispanic population of the U.S. 2000-2016

Hispanic population of the U.S. 2000-2016

U.S. Hispanics vs. non-Hispanics: average amount of avocados bought 2015

U.S. Hispanics vs. non-Hispanics: average amount of avocados bought 2015

U.S. Hispanic consumers: CPG spending per visit by category 2014

U.S. Hispanic consumers: CPG spending per visit by category 2014

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Statistics on "Hispanics in the U.S.: Shopping behavior"

Overview

The most important statistics

Hispanic population of the United States from 2000 to 2016 (in millions)Hispanic population of the U.S. 2000-2016
Forecast of the Hispanic population of the United States from 2010 to 2050 (in millions)Hispanic population of the U.S. from 2010 to 2050
Buying power of Hispanic consumers in the United States from 1990 to 2017 (in trillion U.S. dollars)Buying power of the U.S. Hispanic population 1990-2017
Sales value change of Hispanic versus non-Hispanic consumers in the United States in 2016, by department (compared to the prior year)U.S. sales value change of Hispanic and non-Hispanic consumers 2016, by department
Market size of Hispanic foods and beverages in the United States in 2009, 2012, and 2017, based on sales (in billion U.S. dollars)Hispanics: market size of foods and beverages in the U.S. 2009, 2012, and 2017

Shopping habits

The most important statistics

Accompaniment of Hispanic shoppers on shopping trips in the United States in 2015Hispanic shoppers: shopping trip accompaniment in the U.S. 2015
Have you shopped at a Hispanic supermarket?Hispanic Millennials who shopped at a Hispanic grocery store in the U.S. as of 2015
Hispanic Millennials who shopped at a Hispanic supermarket in the United States as of 2015, by language Hispanis Millennials who shopped at a Hispanic grocery in the U.S. 2015, by language
Usage of store's special offers among Hispanic shoppers within their grocery store in the United States in 2015, by categoryHispanic shoppers: usage of store's special offers in the U.S. 2015, by category
Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category U.S. Hispanic consumers: average visits per month to purchase CPG by category 2014
On a typical shopping trip, about what percentage of your grocery items are considered organic products?Hispanic shoppers in the U.S.: share of organic products on a shopping trip 2013-2015
Share of selected factors that impact Hispanic shopper’s purchases in the United States in 2015Hispanic shoppers: share of factors that impact their purchases in the U.S. 2015

Cereal shopping preference

The most important statistics

Hispanic dollar share for the leading cereal brands in the United States in 2016Cereal: Hispanic dollar share for the leading cereal brands in the U.S. 2016
Share of importance of certain strategies in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppersImportance of loyalty strategies in the U.S. 2016, by retailers vs. Hispanic shoppers
Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppersU.S. importance of communication efforts 2016, by retailers vs. Hispanic shoppers

Consumer expenditure

The most important statistics

Average shopping expenditure per visit of Hispanics on consumer packaged goods (CPG) in the United States in 2014, by category (in U.S. dollars) U.S. Hispanic consumers: CPG spending per visit by category 2014
Average shopping expenditure per trip of Hispanics on food in the United States in 2014, by gender (in U.S. dollars)U.S. Hispanic consumers: average shopping expenditure on food by gender 2014
Average shopping expenditure per trip of Hispanics on household products in the United States in 2014, by gender (in U.S. dollars)U.S. Hispanics: average shopping expenditure on household products by gender 2014
Average shopping expenditure per trip of Hispanics on food in the United States in 2014, by household income (in U.S. dollars)U.S. Hispanic consumers: average shopping expenditure on food by income bracket 2014
Average shopping expenditure per trip of Hispanics on household products in the United States in 2014, by household income (in U.S. dollars)U.S. Hispanics: average shopping expenditure on household items by income 2014
Average spend on branded and private label products in the United States in 2016, by ethnicity (in U.S. dollars)Branded and private label product expenditure in the U.S. 2016, by ethnicity
Share of alcoholic beverage dollar expenditure on beer and coolers in the United States in 2015, by ethnicityU.S. share of alcoholic beverage expenditure on beer and coolers 2015, by ethnicity
Share of alcoholic beverage dollar expenditure on spirits in the United States in 2015, by ethnicityU.S. share of alcoholic beverage dollar expenditure on spirits 2015, by ethnicity

Eating behavior

The most important statistics

Share of Hispanic shoppers who eat more natural foods in the United States from 2012 to 2015* Share of Hispanics who eat more natural foods in the U.S. 2012-2015
Share of Hispanic shoppers who eat more organic foods in the United States from 2012 to 2015* Share of Hispanics who eat more organic foods in the U.S. 2012-2015
Average number of avocados purchased in the United States in 2015, by Hispanic versus non-Hispanic populationU.S. Hispanics vs. non-Hispanics: average amount of avocados bought 2015
U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2015Main drivers for purchasing avocados of U.S. Hispanics 2015
Wine consumption of Hispanics in the United States in 2013 and 2033, based on value (in million cases)Wine consumption of U.S. Hispanics 2013-2033

Related Studies: Available to Download in PDF or PPTX Format

Hispanics in the U.S.: Shopping behavior

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Hispanics in the U.S.: Shopping behavior

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Other Reports & Dossiers

Hispanics in the U.S. Part I

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