About This Statistic
This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2017. Hispanics spent 1.5 trillion U.S. dollars in the retail and CPG market in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.