Buying power of the U.S. Hispanic population 1990-2020

This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2020. Hispanics spent 1.3 trillion U.S. dollars in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2020. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.

Buying power of Hispanic consumers in the United States from 1990 to 2020

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Sources

Release date

December 2016

Region

United States

Survey time period

2015

Supplementary notes

* Projection

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Statistics on "Hispanics in the U.S.: Shopping behavior"

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