This survey statistic shows the consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013. Nearly 30 percent each reported that they were willing to share personal information to either get a free application or get fewer ads. In contrast, 44 percent stated that they didn't click on an ad in the previous month and 39 percent stated that they only accidentally clicked on an ad in the previous month.
Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013
* Share of respondents who reported that they were extremely, very or somewhat willing to share personal information.
** Share of respondents who answered that they are likely to click on an ad if the content is more relevant.
*** Share of respondents who performed the action within the previous month.
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PwC. (May 1, 2013). Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved October 06, 2022, from https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC. "Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013." Chart. May 1, 2013. Statista. Accessed October 06, 2022. https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC. (2013). Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: October 06, 2022. https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC. "Consumer Attitudes towards Personal Information and Advertising in Mobile Applications in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 1 May 2013, https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC, Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/ (last visited October 06, 2022)
