Consumer attitudes towards personal informations and ads in apps in the UK 2013

Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013

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Release date

May 2013


United Kingdom

Survey time period

October 2013 to November 2013

Age group

18 years and older

Supplementary notes

* Share of respondents who reported that they were extremely, very or somewhat willing to share personal information. ** Share of respondents who answered that they are likely to click on an ad if the content is more relevant. *** Share of respondents who performed the action within the previous month.

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