This survey statistic shows the consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013. Nearly 30 percent each reported that they were willing to share personal information to either get a free application or get fewer ads. In contrast, 44 percent stated that they didn't click on an ad in the previous month and 39 percent stated that they only accidentally clicked on an ad in the previous month.
Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013
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PwC. (May 1, 2013). Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC. "Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013." Chart. May 1, 2013. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC. (2013). Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC. "Consumer Attitudes towards Personal Information and Advertising in Mobile Applications in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 1 May 2013, https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/
PwC, Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/523160/consumer-attitudes-towards-personal-informations-and-ads-in-apps-in-the-uk/ (last visited March 03, 2021)