Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013

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Share of respondents
Willing to share personal information to get free app*28%
Willing to share personal information to get fewer ads*27%
Likely to click on ad if content is more relevant**33%
Did not click on an ad***44%
Clicked intentionally and interacted with brand***7%
Clicked intentionally and did not interact with brand***10%
Clicked accidentally***39%
Complete Source Details
About This Statistic

This survey statistic shows the consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013. Nearly 30 percent each reported that they were willing to share personal information to either get a free application or get fewer ads. In contrast, 44 percent stated that they didn't click on an ad in the previous month and 39 percent stated that they only accidentally clicked on an ad in the previous month.

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