Consumer attitudes towards personal informations and ads in apps in the UK 2013

This survey statistic shows the consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013. Nearly 30 percent each reported that they were willing to share personal information to either get a free application or get fewer ads. In contrast, 44 percent stated that they didn't click on an ad in the previous month and 39 percent stated that they only accidentally clicked on an ad in the previous month.

Consumer attitudes towards personal information and advertising in mobile applications in the United Kingdom (UK) in 2013

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Source

Release date

May 2013

Region

United Kingdom

Survey time period

October 2013 to November 2013

Age group

18 years and older

Supplementary notes

* Share of respondents who reported that they were extremely, very or somewhat willing to share personal information. ** Share of respondents who answered that they are likely to click on an ad if the content is more relevant. *** Share of respondents who performed the action within the previous month.

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Statistics on "Mobile devices in the UK"

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