This statistic presents a projection of Amazon's fashion market share in the United States in 2015 and 2020. In 2015, the online retail platform was estimated to account for five percent of the U.S. apparel and accessories market.
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U.S. Amazon fashion market share 2015 and 2020
Projected fashion market share of Amazon in the United States in 2015 and 2020
This statistic presents a projection of Amazon's fashion market share in the United States in 2015 and 2020. In 2015, the online retail platform was estimated to account for five percent of the U.S. apparel and accessories market.
Loading statistic...
| Market share | |
|---|---|
| 2015 | 5% |
| 2020* | 14% |
| Market share | |
|---|---|
| 2015 | 5% |
| 2020* | 14% |
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This statistic presents a projection of Amazon's fashion market share in the United States in 2015 and 2020. In 2015, the online retail platform was estimated to account for five percent of the U.S. apparel and accessories market.
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- Release date
- July 2015
- Region
- United States
- Survey time period
- 2015
More information
- Region
- United States
- Survey time period
- 2015
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U.S. fashion and accessories e-retail revenue 2016-2022
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+Shopping cart abandonment rate worldwide 2018, by industry
Global online shopping preference 2017, by category
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+U.S. retail e-commerce sales CAGR 2016-2022, by product category
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Statistics on "Fashion e-commerce in the United States"
- Online fashion sales
The most important statistics
- Apparel e-commerce market size in the United States from 2015 to 2020 (in billion U.S. dollars)U.S. fashion e-commerce value 2015-2020
- E-commerce share of total retail revenue in the United States in 2011, 2016 and 2021, by product categoryOnline share of total U.S. retail revenue 2011-2021, by product category
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2016 to 2022 (in million U.S. dollars)U.S. fashion and accessories e-retail revenue 2016-2022
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2016 to 2022U.S. fashion and accessories e-retail growth 2016-2022
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2016 to 2022U.S. fashion and accessories e-retail share 2016-2022
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)U.S. online shop and mail-order sales of fashion and accessories 2003-2016
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)E-commerce sales of U.S. electronic shopping and mail-order houses 2016
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise lineShare of U.S. e-commerce in total sales of selected goods 2016
- Category benchmark
The most important statistics
- Share of digitally influenced in-store retail sales in the United States in 2016, by categoryU.S. share of digitally influenced in-store retail sales 2016, by category
- Retail e-commerce sales CAGR in the United States from 2016 to 2022, by product categoryU.S. retail e-commerce sales CAGR 2016-2022, by product category
- Year-on-year digital commerce growth of selected retail categories in 2016Year-on-year U.S. e-commerce sales growth 2016, by category
- Average e-commerce spending per online shopper worldwide per visit as of 2nd quarter 2018, by vertical (in U.S. dollars)Global online shopper per visit spend 2018, by vertical
- Share of internet users who have ever purchased products online as of November 2016, by categoryMost popular online shopping categories worldwide 2016
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platformShare of U.S. digital commerce spending 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Online shopping cart abandonment rate in selected industries as of 1st quarter 2018Shopping cart abandonment rate worldwide 2018, by industry
- Leading brands
The most important statistics
- Share of voice among leading online fashion retailers in the United States from April to June 2018Share of voice among leading U.S. online fashion retailers 2018
- Leading fashion e-commerce retailers in the United States in 2016, by revenue (in million U.S. dollars)Top U.S. retailers e-commerce apparel sales 2016
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2016Top U.S. retailers e-commerce apparel sales growth 2016
- Most popular online stores in the fashion segment in the United States in 2017, by e-commerce net sales (in million U.S. dollars)Fashion: top 10 online stores in the United States in 2017, by net sales
- E-commerce as percentage of leading fashion retailer sales in the United States in 2016Top U.S. retailers e-commerce apparel sales share 2016
- Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listedLeading apparel brands listed on Amazon Fashion in the U.S. 2018
- Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018Number of Amazon private label clothing products in the U.S. 2018
- Projected fashion market share of Amazon in the United States in 2015 and 2020U.S. Amazon fashion market share 2015 and 2020
- Shopping behavior
The most important statistics
- Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018Top U.S. apparel e-commerce retail traffic share 2018
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by total search volume (in 1,000s)Leading U.S. online fashion search keywords Q2 2018, by volume
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)Leading U.S. online fashion search keywords Q2 2018, by organic value
- How many items does your usual order of clothing, accessories, or shoes comprise?Average basket size of online fashion orders in the U.S. 2017
- What do you usually pay per order when ordering clothing, accessories, or shoes online?Average order value of online fashion orders in the U.S. 2017
- Average ticket size of online fashion orders in the United States as of April 2017, by genderAverage order value of online fashion orders in the U.S. 2017, by gender
- Which criteria are especially important to you when buying clothing, accessories, and shoes online?U.S. online shoppers: important criteria when buying fashion online 2017
- When shopping for fashion, apparel and accessories, how often do you buy them online?Frequency of online fashion orders according to U.S. consumers 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading U.S. Amazon online fashion sales categories 2016
- U.S. Amazon online fashion sales GMV 2015-2020
- U.S. device usage for shopping on Amazon 2018, by age group
- U.S. Amazon gross merchandise volume 2011-2016
- U.S. Amazon retail market share 2016 and 2020
- U.S. internet users Amazon holiday shopping reasons 2016
- Share of direct Amazon.com online sales 2015, by product category
- U.S. Amazon fashion sales 2011-2016, by seller type
- U.S. Amazon share of total apparel sales from 2011-2016
- Amazon YOY private label brand growth 2016-2017
- Canada frequency of use of Amazon products and services 2018, by age group
- China: most popular luxury goods categories when purchasing online as of October 2013
- B2C online retail market platforms in China by transaction share 2018
- Electricity generation in New England: receipts of petroleum liquids
- other transportation support activities revenue in Ireland 2013-2022
Statistics on the topic
Free statistics
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2016 to 2022 (in million U.S. dollars)
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)
- Year-on-year digital commerce growth of selected retail categories in 2016
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Share of voice among leading online fashion retailers in the United States from April to June 2018
- Most popular online stores in the fashion segment in the United States in 2017, by e-commerce net sales (in million U.S. dollars)
- Projected fashion market share of Amazon in the United States in 2015 and 2020
- Global total revenue of HauteLook from 2012 to 2017 (in million U.S. dollars)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Projected retail market share of Amazon in the United States in 2016 and 2020
- Reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016
Premium Statistics
- Apparel e-commerce market size in the United States from 2015 to 2020 (in billion U.S. dollars)
- E-commerce share of total retail revenue in the United States in 2011, 2016 and 2021, by product category
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2016 to 2022
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2016 to 2022
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise line
- Total and e-commerce value of retail sales in the United States in 2016, by business (in million U.S. dollars)
- E-commerce sales as percentage of total retail sales in the United States in 2016, by business
- NAFTA apparel e-commerce market size in 2016, by country (in billion U.S. dollars)
- Year-on-year NAFTA apparel e-commerce market growth in 2016, by country (in billion U.S. dollars)
- Share of digitally influenced in-store retail sales in the United States in 2016, by category
- Retail e-commerce sales CAGR in the United States from 2016 to 2022, by product category
- Average e-commerce spending per online shopper worldwide per visit as of 2nd quarter 2018, by vertical (in U.S. dollars)
- Share of internet users who have ever purchased products online as of November 2016, by category
- Online shopping cart abandonment rate in selected industries as of 1st quarter 2018
- Leading fashion e-commerce retailers in the United States in 2016, by revenue (in million U.S. dollars)
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2016
- E-commerce as percentage of leading fashion retailer sales in the United States in 2016
- Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listed
- Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018
- Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by total search volume (in 1,000s)
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)
- How many items does your usual order of clothing, accessories, or shoes comprise?
- What do you usually pay per order when ordering clothing, accessories, or shoes online?
- Average ticket size of online fashion orders in the United States as of April 2017, by gender
- Which criteria are especially important to you when buying clothing, accessories, and shoes online?
- When shopping for fashion, apparel and accessories, how often do you buy them online?
- Frequency of online fashion orders according to consumers in the United States as of May 2017, by gender
- Frequency of online fashion orders according to consumers in the United States as of May 2017, by age group
- Would you consider making all your fashion purchases exclusively online?
- Likelihood of online-only fashion shopping according to consumers in the United States as of May 2017, by gender
- Likelihood of online-only fashion shopping according to consumers in the United States as of May 2017, by age group
- Categories purchased directly from a brand manufacturer's website by online shoppers in the United States as of June 2017
- Most popular types of clothing categories purchased on Amazon according to U.S. Amazon clothes purchasers as of April 2016
- Projected online apparel and accessories gross merchandise sales volume of Amazon in the United States from 2011 to 2020 (in billion U.S. dollars)
- Types of devices used by online shoppers in the United States when shopping on Amazon as of February 2018, by age group
- Estimated gross merchandising volume (GMV) sold on Amazon in the United States from 2011 to 2016 (in billion U.S. dollars)
- Percentage of Amazon.com products sold by Amazon as opposed to third-party marketplace sellers as of May 2015
- Apparel sales of Amazon in the United States from 2011 to 2016, by seller type (in billion U.S. dollars)
- Apparel sales of Amazon as a percentage of total apparel sales in the United States from 2011 to 2016
- Year over year growth of selected Amazon private label brands from 1st half 2016 to 1st half 2017
- Frequency of use of Amazon products and services in Canada as of March 2018, by age group
- Leading luxury goods categories among Chinese consumers when purchasing online as of October 2013
- Breakdown of B2C online retail market platforms in China in 1st quarter 2018, by transaction share
- Receipts of petroleum liquids delivered for electricity generation in New England in 2010* (in 1,000 barrels)
- Forecast: other transportation support activities revenue in Ireland 2013-2022
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