Share of levels of agreement on supporting British food purchases in the United Kingdom (UK) in 2016
Attitudes towards British food in the United Kingdom (UK) in 2016
The figure shows consumers attitutes to British food in the United Kingdom in February, 2016. 56 percent of shoppers say they try to buy British food whenever they can, and 77 percent agree that it is important to support British farmers. However, only 28 percent are prepared to pay more for British food.
Share of levels of agreement on supporting British food purchases in the United Kingdom (UK) in 2016
Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree
I’m prepared to pay more for British food9%29%38%18%5%
It’s important to support British farmers26%51%20%2%1%
I think that British food tastes better11%28%49%10%3%
I usually check the label to see which country my groceries come from10%29%29%24%8%
British food tends to be more expensive than imported food10%35%45%9%1%
I try to buy British food whenever I can16%40%32%10%2%
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Sources

Release date

March 2016

Region

United Kingdom

Survey time period

February 2016

Method of interview

Omnibus survey

Supplementary notes

* The source does not provide any information regarding missing percentage points to 100 percent.
** Source: Lightspeed GMI/Mintel on behalf of Defra, Attitudes to British food, February 2016

Attitudes towards British food in the United Kingdom (UK) in 2016
The figure shows consumers attitutes to British food in the United Kingdom in February, 2016. 56 percent of shoppers say they try to buy British food whenever they can, and 77 percent agree that it is important to support British farmers. However, only 28 percent are prepared to pay more for British food.
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