The share of global wearable unit sales by category has shifted from wristwear to earwear in the year 2020. In 2020, earwear accounted for 62 percent of wearable unit sales worldwide.
Wearables sales share – additional information
Wearable technology is a growing and promising trend within the consumer electronics industry. More than 230 million units of wrist worn wearables are forecast to be shipped worldwide by 2024. The main categories of wearables are smartwatches, health and fitness trackers, wearable cameras, wearable headsets, and smartglasses. Out of these, earwear is the most popular wearables worldwide; in 2020, around 327 million units of these devices were sold that year, accounting for 62 percent of the market share. Thanks to the popularity of this type of device, Apple, a company that needs no introduction, was the top-ranked wearable vendor in 2020. Apple's market share was about 33 percent, whereas its closest competitors, Huawei and Samsung, accounted for close to 10 percent share each. Despite the current popularity of earwear, smartwatches are expected to become the most popular category of wearables.
Apple- the market leader
As of 2021, Apple was the leading wearable vendor, successfully introducing the Apple Watch and the AirPods to the market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around 42 million units in 2017 to more than 115 million units by 2022. Apple shipped nearly 151 million units worldwide in 2020, holding a market share of about 10 percent that year. Apple faces tough competition from many vendors entering the market, especially from China, offering a broad range of wearables in a low to mid-range budget.
Wearables unit sales share worldwide from 2019 to 2020, by category
Characteristic
Earwear
Wristwear
Others
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Strategy Analytics. (March 22, 2021). Wearables unit sales share worldwide from 2019 to 2020, by category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/538159/share-of-global-wearables-sales-by-category/
Strategy Analytics. "Wearables unit sales share worldwide from 2019 to 2020, by category." Chart. March 22, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/538159/share-of-global-wearables-sales-by-category/
Strategy Analytics. (2021). Wearables unit sales share worldwide from 2019 to 2020, by category. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/538159/share-of-global-wearables-sales-by-category/
Strategy Analytics. "Wearables Unit Sales Share Worldwide from 2019 to 2020, by Category." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/538159/share-of-global-wearables-sales-by-category/
Strategy Analytics, Wearables unit sales share worldwide from 2019 to 2020, by category Statista, https://www.statista.com/statistics/538159/share-of-global-wearables-sales-by-category/ (last visited September 01, 2024)
Wearables unit sales share worldwide from 2019 to 2020, by category [Graph], Strategy Analytics, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/538159/share-of-global-wearables-sales-by-category/