Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Wearables unit sales share worldwide from 2014 to 2018, by category

Exclusive Premium Statistic

Share of global wearables sales 2014-2018, by category The statistic shows the share of global wearable unit sales by category from 2014 to 2018. In 2018, smartwatches are forecast to account for 52 percent of wearable unit sales worldwide.
Wearables sales share – additional information

Wearable technology is a growing and promising trend within the consumer electronics industry. More than 155 million units of smart/basic wearables are forecast to be shipped worldwide by 2019.

The main categories of wearables are smartwatches, health and fitness tracker, wearable cameras, wearable headsets and smartglasses. Out of these, health and fitness trackers are the most popular wearables worldwide in 2015, around 25 million units of health and fitness wearable devices were sold that year, accounting for 59 percent of the market share. Thanks to the popularity of this type of device, Fitbit, a company that develops and manufactures compact, wireless wearable technology for the health and fitness industry, was the top ranked wearable vendor in 2015. Fitbit’s market share was about 27 percent, whereas its closest competitors, Xiaomi and Apple, accounted for about 15 percent each. Despite the current popularity of fitness trackers, smartwatches are expected to become the most popular category of wearables. For 2016, the worldwide sales of smartwatches are forecast to reach 46 million units. By 2018, smartwatches are estimated to account for more than 50 percent of the wearables market.

North America is the biggest market for wearables In 2015, 37 million wearable devices were sold in the region. Smartwatches account for 47 percent of sales in the region, and health and fitness trackers for 30 percent. China is the second biggest market for wearables, as 19 million units were sold in 2015. Smartwatches are also the most popular wearable in the country with a market share of 47 percent, followed by locators with 30 percent.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

SmartwatchHealth & fitness trackersWrist sport computersOther wearables
-----
-----
-----
-----
-----
SmartwatchHealth & fitness trackersWrist sport computersOther wearables
-----
-----
-----
-----
-----
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
The statistic shows the share of global wearable unit sales by category from 2014 to 2018. In 2018, smartwatches are forecast to account for 52 percent of wearable unit sales worldwide.
Wearables sales share – additional information

Wearable technology is a growing and promising trend within the consumer electronics industry. More than 155 million units of smart/basic wearables are forecast to be shipped worldwide by 2019.

The main categories of wearables are smartwatches, health and fitness tracker, wearable cameras, wearable headsets and smartglasses. Out of these, health and fitness trackers are the most popular wearables worldwide in 2015, around 25 million units of health and fitness wearable devices were sold that year, accounting for 59 percent of the market share. Thanks to the popularity of this type of device, Fitbit, a company that develops and manufactures compact, wireless wearable technology for the health and fitness industry, was the top ranked wearable vendor in 2015. Fitbit’s market share was about 27 percent, whereas its closest competitors, Xiaomi and Apple, accounted for about 15 percent each. Despite the current popularity of fitness trackers, smartwatches are expected to become the most popular category of wearables. For 2016, the worldwide sales of smartwatches are forecast to reach 46 million units. By 2018, smartwatches are estimated to account for more than 50 percent of the wearables market.

North America is the biggest market for wearables In 2015, 37 million wearable devices were sold in the region. Smartwatches account for 47 percent of sales in the region, and health and fitness trackers for 30 percent. China is the second biggest market for wearables, as 19 million units were sold in 2015. Smartwatches are also the most popular wearable in the country with a market share of 47 percent, followed by locators with 30 percent.
Show more
Release date
April 2016
Region
Worldwide
Survey time period
February 2016
Supplementary notes
* Forecast

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Wearable devices

All Information
in one Presentation

Wearable devices

Everything On "Wearable devices" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Wearable devices"

  • Shipments & market value
The most important statistics
  • Market share
The most important statistics
  • Smartwatches
The most important statistics
  • Fitness tracker & other wearables
  • Consumer interest/opinion
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

5 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.