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Share of global wearables sales 2014-2018, by category

The statistic shows the share of global wearable unit sales by category from 2014 to 2018. In 2018, smartwatches are forecast to account for 52 percent of wearable unit sales worldwide.

Wearables sales share – additional information

Wearable technology is a growing and promising trend within the consumer electronics industry. More than 155 million units of smart/basic wearables are forecast to be shipped worldwide by 2019.

The main categories of wearables are smartwatches, health and fitness tracker, wearable cameras, wearable headsets and smartglasses. Out of these, health and fitness trackers are the most popular wearables worldwide in 2015, around 25 million units of health and fitness wearable devices were sold that year, accounting for 59 percent of the market share. Thanks to the popularity of this type of device, Fitbit, a company that develops and manufactures compact, wireless wearable technology for the health and fitness industry, was the top ranked wearable vendor in 2015. Fitbit’s market share was about 27 percent, whereas its closest competitors, Xiaomi and Apple, accounted for about 15 percent each. Despite the current popularity of fitness trackers, smartwatches are expected to become the most popular category of wearables. For 2016, the worldwide sales of smartwatches are forecast to reach 46 million units. By 2018, smartwatches are estimated to account for more than 50 percent of the wearables market.

North America is the biggest market for wearables In 2015, 37 million wearable devices were sold in the region. Smartwatches account for 47 percent of sales in the region, and health and fitness trackers for 30 percent. China is the second biggest market for wearables, as 19 million units were sold in 2015. Smartwatches are also the most popular wearable in the country with a market share of 47 percent, followed by locators with 30 percent.

Wearables unit sales share worldwide from 2014 to 2018, by category

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Release date

April 2016



Survey time period

February 2016

Supplementary notes

* Forecast

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Statistics on "Smartwatches"

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