Global e-cigarettes dollar sales 2015, by channel

This statistic shows electronic cigarettes' (e-cigarettes) dollar sales worldwide in 2015, by channel. Globally, e-cigarettes generated 1.75 billion U.S. dollars through non-traditional retail channels such as tobacco shops, vape shops and kiosks.

Electronic cigarettes (e-cigarettes) dollar sales worldwide in 2015, by channel

Dollar sales in million U.S. dollars
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Release date

March 2015



Survey time period


Supplementary notes

* Non-traditional retail (tobacco shops, vape shops and kiosks) is based on very rough internal estimates.
** C-store based on A.C.Nielsen xAOC and convenience database for the 52 weeks ended on June 13, 2015.
*** Online based on 2015 VIP online sales mix and modeling.
**** FDM mix is based on 2015 IRI data.

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