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E-cigarettes: usage share of U.S. high school students 2011-2018

This statistic shows the results of the National Youth Tobacco Survey from 2011 to 2018. U.S. high school students were asked if they used electronic cigarettes in the past 30 days. Some 20.8 percent of survey respondents reported to have smoked electronic cigarettes (e-cigarettes) in the preceding 30 days in 2018.

Electronic cigarettes

Electronic cigarettes belong to the tobacco products segment. Alternative terms include e-cigarettes, e-cigs, hookah pens or vape pens. The smoking device is battery-powered, comes often in the shape of a traditional cigarette and gives you the feeling of regular smoking. The battery is used to vaporize a nicotine-containing solution which creates an aerosol that’s inhaled. But in contrast to traditional cigarettes, the electronic counterpart does not contain the other cancer-causing chemicals which you would find in regular smokes.

E-cigarettes were first introduced to the market in 2004 and have seen an exponential increase since then. Industry experts see high growth potential in this rising business and assume the usage of e-cigarettes to outpace the consumption of traditional cigarettes within the next decade. The usage of e-cigarettes is especially high among younger age groups. The results of the National Youth Tobacco Survey 2018, which were published in the Morbidity and Mortality Weekly Report (MMWR), showed that the usage of electronic cigarettes among U.S. high school students reached a high in 2018. The popularity has eclipsed that of traditional cigarettes citing the Centers for Disease Control and Prevention (CDC).

Percentage of U.S. high school students using electronic cigarettes (e-cigarettes) from 2011 to 2018*

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Release date

February 2019


United States

Survey time period

2011 to 2018**

Number of respondents

20,189 respondents

Special properties

high school students

Method of interview


Supplementary notes

* Usage of tobacco products in the preceding 30 days.
** The sample size applies to the 2018 survey. Previous years were conducted among equally large samples.
The original source does not provide any information regarding the age group of respondents or the type of survey.

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Statistics on "Electronic cigarettes (e-cigarettes) consumer behavior"

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