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New categories revenue of British American Tobacco 2019-2021

Published by
Koen van Gelder,
Sep 22, 2022
British American Tobacco saw the revenue of its new category products increase over the past years. The combined revenue of Vuse, glo, and Velo exceeded 2.8 billion U.S. dollars in 2021. Vuse is one of the market leaders in the vape e-cigarette market, whereas glo is new brand that works with tobacco heating technology. Velo is a new brand for flavored nicotine pouches.

Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2021 (in million U.S. dollars)

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Source

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Release date

March 2022

Region

Worldwide

Survey time period

2019 to 2021

Supplementary notes

Figures have been converted from GBP to USD with the average exchange rates for 2019 (1,277), 2020 (1.284), 2021 (1.376).
Figures were rounded to provide a better understanding of the statistic.

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