Augmented and virtual reality hardware sales – additional information
Augmented reality is a computer-generated simulation of a real-world environment that is augmented by artificial sensory inputs, enhancing one’s perception of the reality. Virtual reality, by contrast, creates its own reality that is solely computer driven. Both technologies are often blended together to generate a more immersing experience. As of 2016, one in every five Americans has heard of Oculus Rift, a headset designed for gaming combining both virtual and augmented reality technology. Other well-known device brands include Google Cardboard, Samsung Gear VR, PlayStation VR and Microsoft HoloLens.
The virtual reality technology market will see a growing demand over the next few years, as the number of active virtual reality users worldwide is predicted to double annually from 2016 onwards. The sales of VR/AR hardware are set to generate total revenues of around 85 billion U.S. dollars in 2020. The market demand for augmented reality technology is likewise forecast to rise significantly. By 2020, the number of augmented reality hardware shipments worldwide is expected to increase to nearly 45.5 million units.