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Stage shows' revenue, box office, and audience spending in Italy 2019, by sector

In 2019, theatre recorded the highest revenue of the stage show's industry in Italy. Overall, the revenue of theatre events amounted to nearly 237 million euros. Opera followed on the list, registering a total revenue of roughly 123 million euros as of 2019.

Revenue, box office, and audience expenditure of stage shows in Italy in 2019, by sector

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Source

Release date

November 2020

Region

Italy

Survey time period

2019

Supplementary notes

Figures have been rounded.
The source specifies that:
"Expenditure at the box office expresses the amounts paid by spectators to access the entertainment venues (money paid for the purchase of tickets and season tickets).

Audience expenditure: other expense items that may contribute to the definition of the amount of the overall audience expenditure, like advance sales, reservation of tables, cloakroom service, drinks, etcetera.

Revenue: audience expenditure + other proceeds (like proceeds from advertising activities, sponsorships, public and private grants, TV shooting, etcetera)".

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